Posted in Complete Community Connection, Entrepreneurial journalism, Georgetown class, Mobile opportunities, paid content, tagged American Press Institute, Arlington Real Estate News, Be the Answer, Belo Corp., C3, Cablevision, Chicago Cubs, Craig Silverman, Daily Deal Omaha, Dallas Morning News, Dan Conover, Daniel Snyder, Des Moines Register, Epic Surge, Facebook, Gazette Communications, Gregg McLachlan, Groupon, Kachingle, LivingSocial, LoCo Market Stats, LoCo Musings, mobile first, New York Knicks, New York Yankees, Ogden Standard-Examiner, Omaha World-Herald, Online News Association, Ottawa Herald, paidContent, PaperG, paywalls, Politico, Politico Pro, Quality Consignments, Rafat Ali, RAGBRAI, Regret the Error, Sawbuck Realty, Serra Media, textsfromlastnight, Tribune, Twitter, Washington Redskins, WeKanShop, Work Cabin, YES Network on October 31, 2010|
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Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream.
Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising. I doubt that many organizations would want to pursue all these possibilities. Particularly if you’re a small organization or an individual, you will need to pick your shots carefully and decide which have the most potential and which are worth the time and money it would cost to try them. Some of these opportunities are tailored for the sole proprietor. Others work better for a larger organization or at least for an entrepreneur or team with specialized technical skills.
Here are some revenue streams we will discuss in class: (more…)
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