Posted in No Train No Gain, Professional networking, tagged Don Doll, Facebook, Foursquare, Google, Joe Hight, LinkedIn, Newscoach, newsroom training, No Train No Gain, promotion, SlideShare, Twitter, York News-Times on May 28, 2016 |
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This continues my series on professional networking.
If you don’t think promotion should be part of journalism, I understand. I did little to nothing to promote myself or my work in the first 20-plus years of my career. And I had a good career: rewarding mid-level editor jobs and senior reporting jobs at metro newspapers, top editor of a smaller newspaper.
I can’t think of a single self-promotional thing I did for the first two decades of my career, unless you count some internal boasting in newsroom chit-chat or an occasional humble brag to make sure the boss knew my role in a story.
I didn’t do anything to actually promote myself (that I can recall) until 1997. And I think my career since has benefited greatly from self-promotion, and from overcoming a strong journalistic resistance to promotion.
I decided in 1997 that I wanted to train journalists and get paid for doing so. I thought I had something to teach journalists after all those years of work, and I thought I would like training, and I could use the money. And no one would know that I was available to do training if I didn’t promote myself.
So I developed my first website, promoting my training services and posting workshop handouts online. I was taking a web design class under Father Don Doll at Creighton University, and my website was all about me and my training services.
But that was early in the history of the web and well before Google, so I also developed an amateurish flier promoting my services (design was never a strong suit of mine). I mailed that flier to newsrooms and press associations around the Midwest and landed three training gigs: with the York News-Times (a Nebraska daily not to be confused with the New York Times), the North Dakota Newspaper Association and the Minot Daily News. Since I was a former Minot editor and well known to the folks at NDNA, those gigs came through a mix of networking and promotion. But I didn’t know anyone at York, and that first training gig came from the amateurish flier. (more…)
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This continues a series on advice for new top editors in Digital First Media newsrooms.
I hardly care about a job candidate’s résumé or the clips she sends me. That’s the story she wants me to know. What I’m interested in is the more complete story I can learn about her online.
When you’re hiring journalists, you need to conduct an extensive examination of their digital footprints.
Check social media
Social media use tells you a lot about a journalist. First, if a journalist isn’t even on Twitter or Facebook, that will raise significant concerns about his suitability for a Digital First newsroom. Beyond that, how they use social media will tell you a lot about their journalism. For one thing, social media posts are nearly always unedited. If you want to look at a reporter’s raw copy, Twitter and Facebook are great places to find it.
If you’d like a chance to watch a job candidate in action, look to see whether he has done some livetweeting events and/or crowdsourcing. You will see resourcefulness if she is resourceful. You will see how she relates to the community, whether she is engaging or aloof, arrogant or fun.
I like it when I see a journalist who can show some personality and still behave professionally. Personality is, after all, part of being social. (more…)
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At the Gutenberg Museum
I originally posted this Nov. 30, 2007, on my Training Tracks blog at the American Press Institute. Since API’s web archives are gone, I am reposting it here because it is part of a series of three blog posts from 2007-8, one of which I mentioned in my keynote address for the Arizona Newspapers Association today. It originally was published without photos (I don’t think we could publish photos in that blogging software, but maybe I just didn’t know how). I have updated the links and added photos. I’ve added one update in the text and a lengthy update at the end. I think this was my first blog post about social media.
Can a graying guy who can operate a typewriter, recognizes a pica pole and remembers the smell of molten lead figure out the social-networking world of Web 2.0? I’m trying.
In the last few months, I’ve been adding friends on Facebook, connections on LinkedIn and sharing (presuming that someone has actually found them) bookmarks on Facebook plunge. Almost right away, people started finding me. This time I wasn’t passive. I used Facebook’s search for college classmates and found a woman who had worked on the staff of the Daily Skiff with me more than 30 years ago at Texas Christian University. We quickly reconnected, exchanged catching-up emails and became Facebook friends. I also found a former city editor with whom I’ve been sort of out of touch and reconnected with some other former colleagues.
While I found a lot of professional acquaintances on Facebook, I also found personal evidence that Facebook participation still has a wide generation gap: Of my 14 brothers, sisters, brothers-in-law and sisters-in-law, I was the second to post a Facebook profile. I quickly added my sister-in-law (the youngest of the 14) as a friend. However, I found 10 nephews and nieces on Facebook (interestingly, though, none of my three sons; I’m not sure what that says about them or me). I did not invite any of my nieces or nephews to become friends; I’d read or heard somewhere that the presence of old folks like me is taking some of the luster off Facebook and MySpace for younger users. And I’m curious how long (if ever) it will take them to notice me and invite me to be their friends (can an uncle be a friend?). (more…)
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Perspective and context can entirely change how people view numbers. Which number seems larger: 16 percent or 30 million? Without perspective and context, it’s hard to say. In this case, they actually are the same number.
A study by the Pew Internet & American Life Project found that 16 percent of adult Internet users use Twitter (that works out to 13 percent of all adults, doing the math from the survey’s sample of all adults). If that strikes you as a small number, then consider 30 million instead. That’s the number you get if you apply that 13 percent to the nation’s adult population. For comparison, daily newspaper circulation in the United States is 44 million. (Readership is higher.)
Why should journalists or newsrooms care about a service that six out of seven adults don’t even use? That’s where perspective and context come in.
The Pew study also found that 20 percent of the adult Internet users use LinkedIn, substantially more than use Twitter. But what the study didn’t show is how much the people use each service. The question asked was:
Please answer these next questions by thinking about all the ways you use the internet with computers, laptops, mobile phones, and other devices. Please tell me if you ever use the internet or an app with any of those devices to use (Facebook, LinkedIn, Twitter, etc.) (more…)
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Posted in Career advice, tagged About.me, Clippings.me, Elana Zak, Facebook, Flavors.me, Flickr, Google, Google Docs, Google maps, Intersect, LinkedIn, Pinterest, Pressfolios, Scribd, Storify, Timetoast, Tumblr, Twitter, WordPress, YouTube on May 30, 2012 |
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Journalists have lots of tools for showcasing our work.
If you’re a college student or recent graduate looking for work or a veteran journalist out of work or looking for a better job, you need an online showcase where prospective bosses can find your best work quickly and study your work at length if they’re interested.
The job-hunter faces a dual challenge: You need to catch a prospective boss’s attention quickly and you want to hold the attention, getting him or her to keep perusing your work, wanting to read or view more. You want to provide a quick overview and you want to help the interested person browse your work at length.
We’re way past the days of deciding which half-dozen hard-copy clips to stuff into an envelope with your résumé. Unless an employer specifically asks for a hard-copy application, you should apply by email with a hyperlinked résumé. Even if the employer asks for hard-copy (and if you want to work for someone who needs hard copy), you need a URL (or a few) at the top, guiding your future boss to a place to study your work at length.
Trust me: As someone who’s received hundreds of résumés from wannabe employees, you shouldn’t send a résumé longer than one page to a prospective employer. If I can tell the story of my 40-year career in a page, you can keep yours to a page; a few years ago when I was job-hunting, I thought my long career justified multiple pages. But then I got my job and started getting résumés from people who wanted to work for me. I then resolved to keep it to a single page if I ever was job-hunting again. You have a few seconds to stand out from the others. Make your case in a single page, but use links to make that page a table of contents for the prospective boss who wants to know more. At the top of the page, include a link — or a few links — to a place or places where they can learn about your career in depth and see your digital and social skills at work.
Even if, like me, you’re enjoying your job and feeling secure, with no interest in leaving, a strong digital profile is a good idea. Sadly, many journalists have lost their jobs with little warning. And even while you’re working, a strong online profile can help build credibility with sources and colleagues (who are Googling you, whether you know it or not).
Partly because I’m constantly checking out new tools and partly because people looking for jobs contact me frequently, I’ve dabbled with a variety of tools to showcase your résumé and your portfolio or help you tell your career story (founders invited me to try out a couple of new tools). In most cases, I have not fleshed these profiles out as fully as I would if I were looking for a job. I would need to upload more photos and clips from my pre-digital years if I wanted to use these tools to their fullest effect. (more…)
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