Tips for finding local stories in national and world news

Finding local stories in national and international news isn’t always easy. But many big stories have local angles, and the news organizations that make the effort can tell important local stories that the community will be talking about.

The local people with personal ties to these stories don’t appear in the places you routinely find news: You won’t hear these stories on the scanner or see them on agendas or police blotters. But they are the biggest news of the day, sometimes the biggest of the year, in small circles of your community. And you often can learn of the stories with a few calls or social media inquiries. And the stories are worth the effort.

This post was prompted by Howard Owens. In an argument on Twitter yesterday that was mostly about other matters, Howard made this statement:

@stevebuttry Localizing is a bullshit act of journalism. If it doesn’t really have a local angle, move on.

— Howard B. Owens (@howardowens) May 21, 2016

I knew that Howard’s statement was bullshit because for five years, a major part of my job was localizing national stories, and it was important work in other jobs as well. Localizing big stories produced lots of good stories for my newspapers, with lots of real local angles. But good localizing isn’t always easy, and some journalists or news organizations move on too quickly, missing good stories.

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Advice for a new journalism prof: Teach lessons a variety of ways

Students learn journalism best if you teach them several different ways.

A colleague who’s starting her first journalism classes as an adjunct professor asked, “Any advice for the first-time professor?” I’ll answer here and in at least a couple more posts over the next week or so.

Update: I originally posted this before hearing back from the colleague about whether it was OK to use her name (since she asked the question in a private email). She quickly identified herself after I posted:

@SpitzJ_MW @MeredithOBrien @JournalismBuzz That colleague would be me! Thanks @stevebuttry !

— Jenn Lord Paluzzi (@jpaluzziSun) January 14, 2014

I’m teaching my 10th college class now and have learned a few things about teaching in the classroom (and in hundreds of workshops and seminars for professional journalists). But I recognize that many friends in journalism schools have far more classroom experience than I do. So I invite them (you, if you’re teaching journalism) to weigh in with some advice, too. Much of this applies as well to training your professional colleagues. For my colleague and other new journalism professors (and perhaps for veterans, who should always be learning, too).

I’ll start by addressing the wide variety of ways that students learn and how I gear my lessons and assignments to teach students in a multitude of ways. I believe students learn in at least these ways (several of which overlap):

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From 2008: My start on Twitter: “Ready to twitter to learn what that is”

I originally published this blog post Jan. 25, 2008, on my Training Tracks blog when I was at the American Press Institute. It’s no longer online there, but I have republished here, because I am referring to it in my keynote address for the Arizona Newspapers Association.

I have not updated my outdated and/or ignorant references to Twitter (I botched the 140-character limit; was very tempted to fix that huge error and the clumsy uses of twitter — always lower case then — as a verb). I did take out some outdated links (I may later add links to blog posts that are no longer available, if I republish them).

A couple months ago I wrote about my efforts to learn more about LinkedIn, Facebook, Flickr, Delicious and the world of Web 2.0. I’ll update you later on how those efforts are going, but right now I want to invite you to learn about twitter along with me.

As I mentioned in that last post, I’ve joined some social networking sites aggressively, trying to connect with people I know on them. I didn’t get twitter, so I joined it passively. It’s a site where you enter brief (240 characters or less) blurbs about what you’re doing. I didn’t get that. So I entered passively. My first twitters, Dec. 28 and 31 and Jan. 16, reflect that I didn’t get twitter and was waiting for someone to find me. And if they had found me, they would have been bored.

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Howard Owens gives 10 reasons paywalls don’t work

Opposition to paywalls is a “theology,” Rem Rieder said in moderating a one-sided love-session panel discussion about paywalls a couple months ago at the American Society of News Editors convention.

I considered at the time writing a response to the whole panel and especially to Rem’s notion that opposition is a theology (I come from a family of ministers; I know a theology when I see one). But I resisted the urge. I had other things to do, and I’ve written plenty on the topic.

The arguments before and against paywalls have been made extensively and passionately recently at the Columbia Journalism Review. Journalist-turned-entertainer David Simon made the argument for paywalls last month in a fairly short CJR piece and then his many responses in a long discussion in the comments, which I joined. I wouldn’t characterize anyone in this debate as theological, but I don’t think it’s a stretch to call Simon’s argument strongly faith-based.

Howard Owens responded a few times in the Simon comments, then wrote a separate piece for CJR, listing 10 reasons Simon is wrong. He cites facts, dollars, page views and history. It is the most detailed, reasoned, fact-based analysis of the paywall issue I have read, certainly more so than any I have written. I will not try to summarize it here. But if you care about paywalls and about the economic success of the news business, I urge you to read it.

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‘How do I monetize my blog?’ Tips for making money as a blogger

A friend asked how he could make money from his blog. With the caveat that I don’t make money directly from my blog, or try to (more about that later), I have some advice to share. Bloggers can pursue multiple options to generate revenue:

Sell ads

One way is to sell ads yourself. This requires time and skill that many bloggers don’t have. You would need to figure out what to charge for ads, identify potential advertisers, make the pitch, service the account and bill the customer (or arrange for handling credit cards). Journalists who blog might also feel that selling ads would present ethical challenges, either for the blog itself or with their day jobs.

However, the advantage of selling ads yourself is that you can target specific advertisers interested in the niche audience of your blog, which might bring you a higher ad rate if you are selling ads based on how many thousand impressions you serve (a rate called CPM, short for cost per mille, or thousand). You also could seek to sell sponsorships at a flat rate.

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How the crowd can save your career

The crowd can save your journalism career.

I encourage any journalist to read Journal Register Co. CEO John Paton’s message to last week’s WAN/IFRA International Newsroom Summit: How The Crowd Saved Our Company. (I also encourage media executives to read John’s message, but I’m writing here about individual journalists seeking career success in a time of great upheaval.)

I want to suggest how individual journalists can learn from the JRC experience that John shared. I won’t belabor what John said about how the newspaper model is broken and can’t be fixed. I’ve said that plenty of times myself, and if you’re still in denial about that, you’re not ready for the rest of his message or mine. John concluded that discussion with this important point:

You don’t transform from broken.

You don’t tinker or tweak.

You start again anew and build from the ground up.

John was providing advice for his fellow executives for building their organizations from the ground up. I’ll focus on advice for the journalist hoping to make yourself a valuable asset for such a starting-anew organization.

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My blogging themes for 2010: job change, Twitter, business models …

Reviewing 2010 on this blog:

My job change to TBD was a major theme of the year here. My most-popular post of 2010 shared tips on job-hunting, from my own experience finding a new job and hiring the community engagement staff at TBD. That’s my second most-read post in two-plus years writing this blog. Other posts among the year’s leaders dealt with my job change as well: Pursuing a new opportunity in Washington, Wanted: vision for community engagement and Our community engagement team is taking shape. Another post relating to the job change took a longer view, discussing how I have twice redirected and rejuvenated my career. I also told how TBD’s launch prompted my first foray into public relations and brought back memories of an earlier launch. I explained why we need a director of community engagement, even though engagement should be everyone’s job. I have blogged as well for TBD, writing about our commitment to accuracy and transparency, and about why and how we chose TBD as our name.

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