Entrepreneurial journalists should pursue several revenue streams

Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream.

Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising. I doubt that many organizations would want to pursue all these possibilities. Particularly if you’re a small organization or an individual, you will need to pick your shots carefully and decide which have the most potential and which are worth the time and money it would cost to try them. Some of these opportunities are tailored for the sole proprietor. Others work better for a larger organization or at least for an entrepreneur or team with specialized technical skills.

Here are some revenue streams we will discuss in class:

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Newsday’s pleased with 35 paying online customers

No one spins shocking news like people who think news sites need to charge for content.

If only 35 people decide to pay for the content you thought was worth $260 a year? No problem. Just say, “That’s 35 more than I would have thought it would have been.” That’s what Staci Kramer of paidContent.org reports that Newsday publisher Terry Jimenez said after the embarrassing number came out during a staff meeting.

Newsday erected its paywall around newsday.com starting Nov. 1 (during the World Series; think Yankee fans were able to find their baseball news elsewhere?).

The New York Observer had a different take:

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