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Archive for the ‘community engagement’ Category

pearl-harborTwenty-five years ago, I crowdsourced the Minot Daily News’ coverage of the 50th anniversary of the attack on Pearl Harbor.

I didn’t call it crowdsourcing. That word was not in the journalism vocabulary back then. Neither was “community engagement.” But I knew that the community had good stories to tell, so I invited readers to tell their stories.

Most wrote with memories of where they were when they heard the tragic and historic news of the Japanese attack on U.S. naval forces in Hawaii. A few wrote of being in the military at the time and scrambling to full alert, in case other military bases were attacked. I didn’t save the coverage, but I think I recall correctly that we wrote stories on the two or three stories of local veterans who responded with first-hand accounts from Pearl Harbor.

It’s a community engagement approach that wouldn’t work as well now, on the 75th anniversary of Pearl Harbor. Surviving sailors and citizens from then would be in their 90s or older. So we have fewer now, and more of those remaining no doubt suffer from dementia that has dulled their memories or stolen them entirely. (My mother, who turned 90 this month, vividly recalled for most of her life how and when she learned of the Pearl Harbor attack, but Alzheimer’s has robbed her of that memory and many more.)

Maybe community engagement isn’t part of some magical solution to the economic woes of the news business (though I am certain it has economic value). But it was good journalism in 1991, when the 50th anniversary of Pearl Harbor was huge news. And it remains good journalism in 2016, when the 75th anniversary is noted with less fanfare.

Cancer update: I informed followers of my CaringBridge journal Monday that I am finished with treatment for my pancreatic cancer. There are no current clinical trials for my kind of cancer that has spread to the liver, and no successful treatments once it’s in the liver. So I’ve stopped treatment and will try to enjoy whatever time remains.

 

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Contact information on a news site is certainly a matter of customer service. I’d argue that it’s also an essential form of community engagement. But what about journalism ethics? Is easy access to journalists a matter of ethics? I think so.

Whatever factors you think should motivate contact information, I hope you’ll agree with me that many news sites make it difficult to contact them. And nearly all should do a better job.

Before I make some recommendations and examine some news sites and report on how easy it is to find out how to contact someone in the newsroom, I’ll make the case that accessibility is a matter of ethics:

Correcting errors is one of the basics of journalism ethics, mentioned in the Society of Professional Journalists Code of Ethics, Poynter’s Guiding Principles for the Journalist and Radio Television Digital News Association Code of Ethics. We’ll correct more errors if we learn about more of our errors. And if we’re easy to reach, we’re going to be more likely to learn about our errors.

The New York Times study of the Jayson Blair case revealed that people who read his fabricated stories didn’t bother to contact the Times because they didn’t think anyone at the Times would care. As much as I believe in corrections and accuracy, I don’t bother to request corrections about every error published about news I’m involved in (and my most recent request was ignored anyway). I think news organizations need to invite access and requests for corrections, or they won’t become aware of many of their mistakes.

I think if you tried to reach many news organizations through their websites today, you might come to the same conclusion: that no one there cares. Readers and viewers shouldn’t have to work to call our errors to our attention. (more…)

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I’ll be discussing the business value of engagement today at ONACamp Phoenix.

I believe that deep engagement on three levels is essential to the success of news organizations in the digital marketplace:

  • Newsrooms and individual journalists need to engage our communities effectively to produce outstanding journalism.
  • News organizations need to engage communities in marketing our content.
  • Engagement provides excellent opportunities to make money serving business customers.

I’ve blogged already about some of these ideas and I hope to elaborate in coming weeks on others. But I’ll elaborate a bit on all three here:

News engagement

I’ve blogged considerably before about engagement techniques that elevate our journalism: (more…)

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In a discussion in the comments on a blog post this week, Dan Mitchell dismissed “reader engagement” as a “squishy phrase” with vague meaning and no true value. He called engagement an “overblown concept.”

I’m pretty sure I failed to convince Mitchell of the value of engagement. He has plenty of company in being dismissive of engagement as a buzzword without real value for news organizations. Many also confuse engagement with promotion (some of Mitchell’s points addressed web traffic).

But, as I’ve said for years, engagement is about doing better journalism:

Krystal Knapp, publisher and founding editor of Planet Princeton, provided an excellent example. NBC News had proclaimed that Chief Medical Editor Dr. Nancy Snyderman was in a “voluntary quarantine” following her return from covering the Ebola outbreak in Liberia.

Krystal reported that Snyderman, who lives in Princeton, had been seen out in public in the community. Jeff Edelstein, a columnist at the Trentonian, wrote about the situation and called it to my attention:

I praised Krystal for breaking that national story (the state of New Jersey made the quarantine mandatory today and NJ News Commons curated the story):

And she gave credit to her communty:

That’s why community engagement isn’t squishy and isn’t a buzzword. It’s an essential technique for getting and doing better stories.

Update: After I sent Krystal a link to this post, she added this in a Facebook message:

I agree 100% about community engagement. I measure success based on engagement. If I am not engaging readers in my community I am not doing my job, given that I am a community news site.

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Update: The Front Range newsrooms are the runaway winner, with 121 votes for their holiday lights project. Lights projects ruled this contest, with the Daily Freeman taking second with 44 votes and the Denver Post third with 23, both for holiday lights projects.

I’ll be shipping candy out today to the Front Range newsrooms (yikes! I’ll have to mail to four locations). Congratulations! (And everyone else should read how they did the project and emulate them next holiday season.)

It’s time to vote for the best winter engagement project from Digital First Media newsrooms.

I have lightly edited some of the nominations, changing tenses, combining multiple messages, etc. Several of our entries are maps featuring local holiday light displays. I’ll group those together at the end of the post, following the non-light entries.

The nominations are presented with those made by comments on the blog first, then nominations in the engagement Google group, then emails to me, in the order I received them. We had one nomination for a project pegged to New Year’s Day, but it encountered problems and was withdrawn. If I’ve overlooked a project that was submitted, please alert me and I’ll add it. (more…)

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Martin Reynolds (in the doorway) shows off the News MoJo to Northern California Digital First colleagues.

Martin Reynolds (in the doorway) shows off the News MoJo to Northern California Digital First colleagues.

This week I led engagement workshops at The Reporter in Vacaville, Calif., and at the Santa Cruz Sentinel for Digital First Media newsrooms in Northern California.

I’m posting the links and slides here for the benefit of people attending the workshops.

Martin Reynolds led sessions on Oakland Voices (particularly discussing a post by Adimu Madyun) and on the forums and workshops he leads for the Bay Area News Group, including forums on asthma, Trayvon Martin and diversity in San Mateo and a workshop on public records. Martin also showed the News MoJo van and discussed how it can help in community engagement and news coverage.

Lanz Christian Bañes led a session on photo engagement (assisted by Chris Riley in the Vacaville workshop), discussing their Our Town and Generation Snaps projects. (Watch for more on those projects soon on the Inside Thunderdome blog.)

Here are Lanz’s slides: (more…)

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Winter holidays present ample engagement opportunities for newsrooms.

Let’s explore some of those opportunities in a contest.

For the next week or so, I’m going to collect nominations from Digital First newsrooms, explaining your engagement projects. Sometime after I gather all the nominations, I’ll post them here and voting will begin. The winning newsroom (or two) will receive a Priority Mail box stuffed with candy.

Your engagement project needs to be something that’s conducted at least in part between Veterans Day and New Year’s Day. It doesn’t have to be tied to a holiday, but obviously holidays present lots of opportunities: (more…)

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Update: The Reporter-Herald in Loveland, Colo., wins the fall engagement contest with its Vietnam veterans project (which I’ve moved to the top of the listing below).

The Reporter-Herald took second in our Valentine’s Day engagement project, but will win a bigger box of candy this year. Second-place in fall engagement goes to the Berkshire Eagle for its scary photo both (moved to second in the listing below).

The Reporter-Herald won 105 votes (41 percent), well ahead of the Eagle at 88 votes and 34 percent. The Daily Freeman and Marin Independent Journal tied for third place with 21 votes each.

Congratulations to Jessica Benes and her colleagues. The candy will go out today.

Halloween is a good day to launch voting for the best fall engagement project at Digital First Media.

Early in October, I sought nominations. Now it’s your turn to vote for the best. Please read all the nominations, then come back up to vote.

Some of them have been edited slightly, mostly because they referred to events that were upcoming but have now passed. I have asked the nominators for updates where appropriate. I have included the updates I received, and will add others if I receive them. (And, if I’ve missed an entry, please let me know right away!)

I should make one point clear before you vote: The entries didn’t have to be specifically fall-themed (Halloween, leaves, elections, football, etc.). If you engaged your community this fall, your project is eligible. So go ahead and vote (and encourage your colleagues and community to vote). I will close the voting Monday night and announce the winner on Tuesday. I’ll send a Priority Mail box stuffed with Halloween candy to the winning newsroom.

The nominees are posted below, first those submitted in the comments on my first blog post, in the order I received them, then those submitted through a DFM Google group, then one submitted by email:

Reporter-Herald

Reporter Herald stories about Vietnam veterans

Jessica Benes’ nomination:

The Associated Veteran’s Club in Loveland is honoring Vietnam Vets this Veteran’s Day, welcoming them home since the Vietnam War was not a pleasant war to be part of. I am writing a weekly series on Vietnam vets, highlighting a few local ones, and inviting the community to call a Google Voice number and leave messages of thanks to Vietnam vets. Those calls will be posted online with photos and transcribed in the paper for a Veteran’s Day story.

This will be our Sunday package on Nov. 10. So the big story will be Nov. 10 rather than Nov. 11. Here are some links following. In addition, I’ve been adding a Storify slideshow of Tout videos and quotes to each story, adding to the Storify as I complete another vet story.

(more…)

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I spent last week visiting four Digital First newsrooms in New England.

On Tuesday, I collaborated with several colleagues on an engagement workshop for Digital First colleagues in New England and New York.

Here are the slides that Mandy Jenkins, Ivan Lajara and I used in the workshop.

Laura Lofgren used this presentation on engaging through Facebook.

Mandy used these links in her presentations:

New Haven Register live events

Scribble Market

Tout

Berkshire Eagle sports page (to show sports SocialWire)

Berkshire Eagle SocialWire

These links relate to Ivan’s presentations:

Flickr map

Statigram

Twitter Advanced Search

Google Images

TinEye

Karma Decay

Curation in journalism

Google Glass and journalism

Ivan’s Google Glass posts curated on RebelMouse

Google Glass photos

Reddit AMA on Google Glass

Ivan’s Glassplainer Touts

Storify bookmarklet

Using the RebelMouse bookmarklet

Kelly Fincham’s Updated guide to Storify for journalists

Storify best practices

RebelMouse How-tos

Getting started on RebelMouse

DFMchat on RebelMouse and Storify

Earlier posts on this blog relating to topics we discussed in the engagement workshop:

What does community engagement mean?

Facebook news-feed changes mean newsrooms need new engagement strategies

Community fun drives Facebook engagement

‘Remember when?’ photos have great engagement potential

Don’t be selfish on Twitter; tweeting useful information is good business

Advice for building engagement through newsroom Twitter accounts

Links to all my #twutorial blog posts

Other workshops I did in the New England newsrooms related to these posts:

How a Digital First approach guides a journalist’s work

Make every word count

Strong from the start

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What is your newsroom doing to engage your community this month?

Fall offers a wide range of engagement opportunities:

  • Halloween is a time of fun for children and adults. You could invite people to submit photos or videos of costumes, then have community vote for the best costume (perhaps with awards in different categories: funny, scary, homemade, age groups, etc.). You could invite submissions for recipes for Halloween parties. You could map community haunted houses, Halloween events and lavishly decorated homes and yards.
  • Football provides engagement opportunities: seeking photos and videos from high school (or youth) games and/or from tailgate parties; fantasy leagues; predictions (high school, college and/or pro).
  • Maybe your local major league team is in the baseball post-season and you’re engaging around baseball. (more…)

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I’m going to be interested in watching the New Haven Register’s effort to engage the community in an always-running liveblog:

The blog is at asktheregister.com and the community can ask questions on the liveblog or on Twitter by using the hashtag #asktheregister.

Initial posts include the budget of stories the Register staff is working on today and an admission by Connecticut Editor Matt DeRienzo that the Register is weak today on planning to cover the local impact of the federal government shutdown.

The blog “will enable readers to provide feedback or ask questions about what or how we’re covering particular stories, or why we’re not covering something they deem important,” Matt said in a blog post announcing the blog.

I like the approach and hope it is successful in engaging the communities in and around New Haven in a discussion of local news and issues. Other newsrooms should watch as well and consider a similar liveblog if this is successful.

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I have been leading workshops this week at Digital First newsrooms in the Los Angeles area. The workshop varies in each newsroom, depending on questions and issues the journalists raise. Here are some links that supplement the discussions we’ve had:

Engagement

Tips on liveblogging for journalists

Don’t be selfish on Twitter

Facebook news feed changes mean newsrooms need new engagement strategies

Using Google Voice for multimedia projects

Pottstown Mercury’s wanted-poster-style Pinboard is resulting in arrests

Attribution

You can quote me on that: advice on attribution for journalists

Plagiarism and Fabrication Summit: Journalists need to use links to show our work

Linking and checklists could have prevented journalists from Manti Te’o ‘girlfriend’ hoax embarrassment

4 reasons why linking is good journalism; 2 reasons why linking is good business

A quiz to teach journalists about plagiarism and attribution

Social media

My #twutorial series of posts

Whether I use slides in the workshop depends on whether we’ve had projection available. And I’ve skipped around in the slides in the workshops, so different groups saw different slides. But these are the slides I used:

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