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Posts Tagged ‘Online News Association’

2016 has been an outstanding year for Mimi and me.

We’ve had our disappointments, and they may be our biggest news of the year. We’ll get to them in due time.

But we regard this as an outstanding year for a whole lot of reasons. (We’re talking about the personal level here, setting aside the train wreck that was the 2016 election.) And we’re not going to let those disappointments get in the way of celebrating 2016 as it draws to a close. Some great things that happened this year:

Madeline and Julia enjoyed an Easter egg hunt in our home.

Madeline and Julia enjoyed an Easter egg hunt in our home.

Our granddaughters, Julia and Madeline, visited us along with their parents for Easter (we have a ceramic pitcher on a shelf still with a pink plastic egg resting in its head, remaining from the Easter fun; Granny and Gramps found it a few weeks after Easter and leave it there just for the smiles it brings). We visited Mike, Susie and the girls (and Joe and Kim visiting from Las Vegas) in the Twin Cities in early August, right after our 42nd wedding anniversary. Then Julia and Madeline came with their parents for another visit in early December. And we’ll be visiting them again for Christmas. What could be better than four visits with the granddaughters in a year? (Well, five, but four visits make for an outstanding year.)

Mike, left, me, Joe and Tom at Kaufmann Stadium in June.

Mike, left, me, Joe and Tom at Kaufmann Stadium in June.

We had more than 10 visits with one, two or all three of our sons. The boys and I met in Kansas City for a weekend of baseball and barbecue in June (and I managed to see both of my brothers, Mom and some friends on that trip). Mimi and I went to Washington for Thanksgiving with Tom and Ashley, with Joe and Kim joining the fun again from Vegas. And earlier in November, Tom and Ashley came down to Lexington, Va., to join me for a weekend with niece Kate and Mark Prylow and their children, when I was speaking at Washington and Lee University. Plus we had solo visits (including Joe and Kim surprising me with a visit in Baton Rouge for my birthday and Mike taking me to my first New Orleans Saints game).

We had more family visits this year, too: Mimi visited her sister, Carol, in Jacksonville, Fla., and my brother, Dan, visited us last week in Baton Rouge. My travels (more on that later) allowed me to squeeze in dinners with three of Mimi’s siblings and others family members in Iowa, Florida and Ohio. And more family visits are coming in January: my sister, Carol, and her family, and all four of Mimi’s siblings with their spouses.

Professionally, this was a wonderful year for me. The Online News Association surprised me at its awards dinner in Denver with the Rich Jaroslovsky Founder Award. Friend Jim Brady (who was in on the surprise) was waiting at the next table and caught the moment on video. If you want to watch me blubbering my ­gratitude, go to the 50-minute mark on the video of the Online Journalism Awards. I’ll repeat more succinctly here my profound thanks to the ONA board for this career highlight. In reading about the award later, I learned that my friend Dori Maynard won the award posthumously in 2015. I am delighted to have my name associated with Dori’s and Rich’s in this way.

And just last week, I learned of another honor: I will receive the Chairman’s Citation at the National Press Foundation awards dinner in February in Washington. Chairman Kevin Goldberg chose me for the award. Again, I am deeply grateful, both for the award and for the kind praise from many after it was announced.

Another professional delight­ came in feedback from a source about a story I wrote in 1996. The source, Bridget Hegarty, actually provided the feedback in 2015, through a Facebook message on Christmas Eve, when I was still hospitalized, recovering from my stem-cell transplant. She told me that my story “helped give what happened to me a voice. It was a voice that I can now use, and do use every day of my life. You gave my voice confidence and reassurance when I thought that part of me was gone forever.” That was as strong an affirmation of my work as a journalist as I have ever received from a source. I include it in the 2016 highlights because I went back to Omaha in February for a follow-up interview and wrote a story about the experience for the Columbia Journalism Review. And Bridget gave me a shout-out last week at her graduation from nursing school.

The blanket Patricia Maris gave me.

The blanket Patricia Maris gave me.

Another touching experience relating to feedback on my writing came in October, when I received a gift from Pat Maris, the widow of Roger Maris. I have written repeatedly for years about why Maris belongs in the Baseball Hall of Fame. And this fall, I learned that a grandson of Maris is in a colleague’s writing class at LSU. I shared some links to my blog posts with the grandson, and he shared them with his grandmother. And she sent me a blanket from Maris’ celebrity golf tournament. Of course, I blogged about it.

buttry-by-duffyStill another highlight of the year was when Brian Duffy, my former Des Moines Register colleague and favorite editorial cartoonist, drew me for my birthday, based on my Heisenberg Twitter avatar. It has become my social media avatar and the original hangs on our dining room wall.

I didn’t blog as much as usual this year, because I’ve been writing letters to our sons. But my post on the newspaper industry’s defensive digital strategy created a bit of a ripple, drawing attention from the Poynter Institute, Carrie Brown-Smith, Guy Lucas, Dan Kennedy, Dan Rowinski, Tom Grubisch, Lee Procida and lots of journalists on social media. I wrote a few other posts of note during the year, wondering for The Hill about Hillary Clinton’s birthday wish list (we share a birthday) and sharing tips for localizing national and world news for the National Press Foundation.

One of my favorite writing projects for the year was a LifePost timeline about my father, Luke Buttry, who died in 1978. The project was an effort to share Dad’s story with the many grandchildren who have no memories of him (and provide a refresher for those of us with fond memories). My great-nephew (and Dad’s great-grandson) Keaton Poulter died in February at age 7, and I memorialized his short life in a Lifepost, too.

sailorsMimi had a productive year in writing and with the needle. She got a good freelance gig for much of the year, writing questions for the weekly news quiz that was part of Reuters’ White House Run app. She also continued the needlepoint hobby that helped her get through a trying 2015. Her “Expert sailors aren’t made on calm seas” hangs above my desk.

2016 was a good year at LSU’s Student Media, too. Student initiatives helped lead us further and faster toward a digital-first operation than I could possibly have led our students on my own. Students proposed combining our print, TV and digital operations into a single newsroom this fall and switching from a daily newspaper to a 32-page weekly, with a ramped-up digital newsroom, in the coming spring semester. The students are making great progress and plans, and we’re excited about the spring semester.

I also collaborated in the planning and presentation of Just the Facts, an American Press Institute fact-checking boot camp at LSU. In a year when facts seemed to matter so little in the presidential election, I was pleased to be swimming against the tide, exhorting journalists to check the facts and call BS on politicians and others in power. And, as an old API hand, I enjoyed collaborating with the current version of that important organization.

Chemotherapy curtailed all of my travel in 2015, except for Tom’s wedding and some Louisiana day trips. But I was free to travel extensively in 2016, free from chemo for part of the year and later taking chemo that didn’t make me as vulnerable to infections as my 2015 drugs. So I traveled. I was a keynote speaker at the Future of Student Media Summit at Ohio University in April and an ethics fellow at the 62nd Journalism Ethics Institute at Washington and Lee University in November. I spoke on panels or simply attended journalism conferences in New Orleans, Gainesville, Fla., Oklahoma City, Philadelphia and Minneapolis, in addition to ONA. I returned to TCU, my alma mater, in a faculty exchange with Steve Myers, who spoke at LSU. I flew to St. Petersburg, Fla., to lead a day of workshops for The Penny Hoarder.

A great benefit of the travel was that I had breakfast, lunch, dinner, drinks or just hallway conversations with dozens, if not hundreds, of new and old friends at the various conferences and other travels. I won’t try to name you all here (because of the certainties that I’d overlook some and that I’d bore everyone not listed). But those conversations and hugs raised my spirits again and again throughout the year. I am more grateful than I can say for my many friends and the support you have provided.

A year packed with that much joy is a terrific year, even if some heartbreak came along, too.

My two visits of the year to Mom in Kansas City were difficult. Alzheimer’s has taken not only her memory, but most of her awareness of life around her. When I visited in February, she didn’t even know I was family. Four visits over two days in June showed her in a different mental state each time, never recognizing me but a couple of times understanding that family members were visiting. She still enjoys music, even if she can no longer sing lyrics. One special moment of recognition involving my brother Don showed us that occasionally some understanding cuts through her mental fog. My older brother, Dan, visited in December for her 90th birthday and reports that on a few occasions she seemed to understand and appreciate that her Cubs finally won the World Series this year.

Again, cancer brought the year’s greatest heartbreaks.

Mimi and I enjoyed dinner in Denver with Meg and Dave.

Mimi and I enjoyed dinner in Denver with Meg and Dave.

We wept over the breast cancer diagnosis of our niece and goddaughter, Meg Winter. Mimi and I were honored to preside at Meg’s wedding to Dave Winter in Colorado in 2012. Her diagnosis came shortly before ONA this year, so we were able to share hugs and dinner in Denver in September. Meg is enduring the ups and downs of chemo now, and we wish we could be there to continue supporting her in person.

And, as you may know, I had another major cancer diagnosis myself in July. This pancreatic cancer is unrelated to either of my earlier major cancers, colon cancer in 1999 and mantle-cell lymphoma in 2014-15. An edited version of my blog post about Cancer 3.0 ran on the health-care site STAT. After a few months of chemotherapy, we learned in November that the tumor is chemo-resistant. It’s growing and has spread to my liver. When I decided to stop treatment, my friend, Matt DeRienzo wrote a nice post about the Tao of Steve Buttry. I’ve been honored by lots of kind comments from friends, family and other journalists throughout my struggles with these diseases.

Cancer treatment (and the end of treatment) are tougher on a spouse than on a patient, and Mimi has been a powerful source of support and comfort through this all. Whatever lies ahead, we’re facing it together and I have the help I need. We’ve exhausted the treatment possibilities, so now I’ll just enjoy as much life as I have left, savoring every day, even the tough ones. Because I’ve seen this year that a lot of wonderful things happen even in tough times.

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These are blog posts that relate to my “Revenue Roundup” discussion at the Online News Association today:

A possible new business model for obituaries

Jobless journalists could find a business model in obituaries

‘A Death Notice for Obituaries?’ Or an opportunity for entrepreneurs?

Obituaries: A chance to tell a loved one’s story

Personal storytelling sometimes overlaps with journalism

 

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I taught a class today in professional codes of ethics for various media careers.

A central point of the class was to discuss whether and why ethics codes should be updated: How much do they present timeless principles and how much should they provide specific guidance relevant to today’s ethical situations and challenges?

I won’t review all the points I made here, but I cited these ethics codes (or principles):

I also cited these narrower but more detailed examinations of slices of journalism ethics, all of them completed in the past few years:

We discussed native advertising, product placement as efforts to blur the lines between advertising and news or entertainment, including the Cities Energized paid post in the New York Times.

I also cited blog posts by Tom Rosenstiel and Tim McGuire about the relative merits of independence and transparency as core principles of journalism ethics.

I also cited Bob Steele‘s 10 questions to make ethical decisions as advice that is as helpful making ethical decisions today as when he first published them in 2002.

I made points covered in more detail in these earlier blog posts:

These were the slides I used in the class:

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BYO ethics codeIn late 2013 I called for detailed guidance for journalists on various ethics issues. I’m pleased to have had a role in answering that call through the Online News Association’s Build Your Own Ethics Code project.

The BYO code gives journalists and journalism organizations thoughtful guidance on 40 different topics relating to journalism ethics. Though it’s formally labeled ONAethics, the editing committee focused on Build Your Own and shortened it to BYO (hey, we’re journalists), which is how I’ll refer to it here.

The BYO project was released Thursday at the #ONA15 conference in Los Angeles (which, unfortunately, I am missing this year).

Disclaimer up front acknowledging my obvious bias in writing about this: I was a leading contributor in the writing of the project and participated with four others in editing. I will applaud all of them and others personally later, but first want to address the final product.

Disclaimer #2: Though we’ve been working on this project for two years, it’s still a work in progress. We welcome your feedback and will improve it as we receive suggestions and people point out flaws that we missed. And we’re still working on some design issues. The link I provide above is a beta. We welcome beta testers.

As I’ve said many times, good ethical decisions don’t come from good rules but from good conversations about ethics. What I like most about the BYO project is that it’s designed to prompt newsroom conversations about ethics, or at least to prompt individual journalists to think about the issues. As you use the tool to develop a code for your organization (or yourself), you have to think about what your values are and how to apply them in your journalism. (more…)

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I’ll be discussing the business value of engagement today at ONACamp Phoenix.

I believe that deep engagement on three levels is essential to the success of news organizations in the digital marketplace:

  • Newsrooms and individual journalists need to engage our communities effectively to produce outstanding journalism.
  • News organizations need to engage communities in marketing our content.
  • Engagement provides excellent opportunities to make money serving business customers.

I’ve blogged already about some of these ideas and I hope to elaborate in coming weeks on others. But I’ll elaborate a bit on all three here:

News engagement

I’ve blogged considerably before about engagement techniques that elevate our journalism: (more…)

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One of the most interesting sessions of the Online News Association conference in Chicago last week was a discussion of the New York Times Innovation report. Andrew Beaujon (a former TBD colleague) wrote an excellent account of the session for Poynter, so I won’t recount it here. But I’ll raise the question I didn’t get to ask. As my friend and former colleague Mandy Jenkins noted, I was lined up at a microphone to take my turn asking questions:

But Swisher and Jarvis both asked follow-up questions and we ran out of time with me at the microphone, next in line. Friends noticed.

Beyond the tweets, that was kind of the greeting for much of the rest of the conference, when I would encounter friends and even strangers (or Twitter friends I had not yet met). Again and again, people asked what I was going to ask.

So here’s my question:

Why didn’t the Times publish the innovation report itself? And what does it say about the issues the report was addressing that the Times did not publish the report itself and was even surprised that it leaked to Buzzfeed and created such a stir?

(Amy O’Leary had opened the panel discussion by telling of her surprise when Buzzfeed published the report.)

I’ve already blogged twice about the Times report, and I’ve blogged multiple times about the importance of transparency. So I won’t belabor the point here. But I’ll invite O’Leary (or anyone at the Times) to answer in a comment or guest post here, by email — stephenbuttry (at) gmail (dot) com — or on a Times format (I’ll quote it and link to it).

Like Swisher and Jarvis, I’ll include a few follow-up questions, too: Why didn’t the Times publish the report? Was there even a discussion about whether to publish the report and what to do if it leaked? Was the committee satisfied with the watered-down summary that was published, and did anyone think that wouldn’t stimulate interest in obtaining the real report? Has the response to the report increased transparency to the point that such a report would be published today?

Looks like I’ll be getting an answer. I’ll update here when I do (or perhaps make it a separate guest post):

It was an interesting panel, but I want to know more.

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Update: The final draft of the code update was revised again yesterday. I like what I’ve heard about the changes, but I haven’t analyzed it yet.

I will be leading a session at the Excellence in Journalism conference today about the broader ethics discussion in journalism.

At the EIJ conference, the Society of Professional Journalists will vote on adoption of a new ethics code. Here is the latest draft of the code, though it could be amended in floor debate today. My criticism of the revision stands, and I won’t belabor it either in this post or in my EIJ session.

Other ethics initiatives I will discuss include:

Poynter’s Guiding Principles

McBride_New_Ethics_of_JournalismThe new Poynter Guiding Principles for the Journalist, published in the 2013 book, The New Ethics of Journalism, edited by Kelly McBride and Tom Rosenstiel. I blogged in 2012 from a Poynter event to discuss updating the Guiding Principles, then blogged again with suggestions for the new principles and in 2013 with praise and criticism for the completed guidelines. Among other changes, the guiding principles changed two of the three core values from the original Guiding Principles, authored by Bob Steele in the early 1990s. The 1990s principles were organized around the values of truthfulness, independence and minimizing harm. Now the core values are truthfulness, transparency and community. The 1990s SPJ Code and Guiding Principles were strongly similar, with SPJ using the same three core values, plus accountability (Bob dealt with accountability in his elaboration on the other values). In the final draft of the SPJ update, the core values are unchanged, except that transparency is paired with accountability in the last section. (more…)

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Ethics codes should guide journalists in the world where we live and work, not the world where we wish we worked.

At a discussion at the Excellence in Journalism conference last August, several members of the Society of Professional Journalists Ethics Committee indicated they thought the SPJ Code of Ethics just needed “tweaking,” if it needed anything.

Here’s a surprise: They decided just to tweak it.

The code needs an overhaul and it got a touch-up.

Journalism is changing and journalists make ethical decisions in unfamiliar situations. Journalism ethics codes need to provide helpful guidance for journalists. The SPJ Code of Ethics, last revised in 1996, is perhaps the most-cited code and for many years was the most helpful. Now it’s terribly outdated and needs to reflect the world where journalists work.

The first draft at an update feels more like an effort to resist change than an effort to guide journalists in a time of change. (more…)

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Tom Kent, linked from his Twitter avatar

called yesterday for detailed practical advice on making ethical decisions in today’s journalism. After I posted, I emailed the people I mentioned in the post, inviting them to respond. This is the response from Associated Press Standards Editor Tom Kent, who is leading an ethics initiative of the Online News Association:

Steve, you raise some excellent points about where we stand in the ethics conversation. Sometimes, as you suggest, we’re a little too philosophique, thinking big thoughts without the concrete examples that would make them immediately useful. Meanwhile, we’re trying to write ethical codes for a profession that’s in the process of splitting into some distinctly different philosophies.

However much we agree on certain unifying concepts (tell the truth, don’t plagiarize, don’t take money to skew your stories), after that we start to differ widely. You referred to the contrast between those who think it’s fine to write from a certain political point of view (as long as you’re transparent about it) and those who favor an updated version of objectivity and neutrality (find my defense of that here). There are disparate points on view on many other questions. (more…)

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What’s the biggest opportunity for news providers in the future?

The Reynolds Journalism Institute’s Futures Lab asked me at the Online News Association. I answered (if you wonder why TV people wear makeup, check out my large, red, shiny forehead):

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This continues a series on advice for new top editors in Digital First Media newsrooms.

A Digital First editor leads a lot of change in a newsroom. So you need to be sure that your staff receives the training to execute the changes you are leading.

I help with this in my visits to the newsrooms of new editors for Digital First Media, but the need for training continues and the editor should make training part of the newsroom’s culture and routines:

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Twitter is a lousy promotional tool. If you use it to promote an event, you probably will be disappointed. But it’s a great place for conversation. Start a conversation about your event on Twitter, and you should get some promotional value.

A friend planning a journalism event recently asked my advice about promoting the event on Twitter, because he doesn’t use Twitter much. I responded first with some general advice about getting a new Twitter account rolling.

Here I’m going to address the specific question about promoting the event.

I’m not saying my friend shouldn’t send out some promotional tweets. You should and they will help. Twitter should be part of your promotional toolbox. Send out promotional messages on Twitter, just as you do on your website, Facebook, email, snail mail and any other communication means you use.

But even before Twitter came along, one of your best means of communication was word of mouth. And Twitter is the modern word of mouth (or thumb perhaps) for many of its users. While Twitter users may be a minority of your target audience for most organizations, they are a talkative minority, and every promoter wants to be part of the conversation among talkative slices of your target audience. And in a journalism group, the Twitter use will be high because it is such an important tool for journalists. (more…)

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