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Posts Tagged ‘Pinterest’

I taught a class Monday in data visualization for Josh Grimm’s In-Depth Reporting class at LSU.

I’m no expert in data visualization, but I studied the use of interactive databases for the American Press Institute in 2008 and my students experimented with a variety of data viz tools last spring in my course on learning interactive storytelling tools. (I’ll add some links to the students’ posts on data-viz tools later, but I want to get this published now and I won’t have time to add links until later.)

My point in this class is that you can tell stories lots of different ways using data, and that you can teach yourself pretty easily how to use some effective data viz tools. I admire the skills of some data specialists I know, and hope some of our students will follow them into that specialty. But I hope every student (and professional) journalist develops data skills to find and tell stories routinely.

Examples I used in the class (and a few I didn’t have time to use):

Thanks to Kyle Whitfield, Mark Lorando, Tom Meagher, Maryjo Webster, Daniel Tedford, Kevin Dupuy and Michelle Rogers for providing these examples.

I collected information from the students using a Google Form and used it to create some data visualizations about the class using Infogr.am and Google Maps. I was running out of time and rushed through these pretty quickly, but you can make pretty simple graphics quickly using these tools. I elaborate a bit more here on some of them.

I wasn’t able to embed the resulting Infogr.am graphics in my free WordPress blog (they should embed on most websites). Here are some screen grabs of the graphics (with links below to the interactive versions):

Infogram devices

You can see the interactive version of the graphic on devices here.

This pie chart, I noted, would be more effective with graduated shades (perhaps yellow to red) than the random colors assigned to each number:

number of devices

In a graphic about the students’ use of social media, I tried different data viz tools offered by Infogr.am. This line chart didn’t work for me (though it might work for other detail). An effective graphic makes a point quickly and this one requires some study:

infogram line graph

This horizontal bar graph also took a bit of work to understand, but quickly shows that the most popular social tools with the students are Snapchat, Instagram, Facebook and Twitter, and that the students aren’t using Foursquare at all. The graphic on devices was filled out later, when I had 26 responses instead of 24.

I deliberately didn’t update this because it actually illustrates some points you need to check in doing data visualization: The data need to be accurate. My first take of this didn’t have fully accurate data: You can see that I only have 23 responses, instead of 24, on Snapchat and Instagram. Actually, I had 24 responses at the time, but failed to double-check my data before uploading it for the graphic. These are the kinds of errors you need to avoid and double-checking you need to do both before uploading data and after finishing a visualization project.

infogram bar chart

The most effective graphic on social networks, I thought, was this layered pie chart, where you can (in the interactive version, not the screengrab below) see how differently students use the social tools. It would have been more effective, though, with a gradual color scale, perhaps with yellow for 1, orange for 3 and red for 5, with shades in between at 2 and 4. But I was trying to show how quickly you can make a simple graphic. That’s the first step in data visualization. I’d expect such improvements in subsequent projects.

infogram pie chart

Moving to Google Maps, I quickly imported information from the spreadsheet of student responses to create a map showing where the students were from (that embed works here):

During the class, Deanna Narveson did a quick data viz project on social media engagement by Louisiana gubernatorial candidates:
https://public.tableau.com/javascripts/api/viz_v1.js

Dashboard 1

Here are my slides from the class:

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Six times last week, I taught a class that I first presented last spring when I was interviewing for my current job at LSU: writing for social media.

In the context of a beginning “Media Writing” class that we require of all Manship School of Mass Communication students, I teach the techniques of good writing in the context of social media. While my background is strongest in journalism, I apply the points of the class to other specialties within the Manship School: political communication, public relations and digital advertising.

This is going to be a long post, probably helpful only to mass-comm teachers (or last week’s students who would like a review). But that’s who I’m writing it for, and it’s long because I want to invite you to use some of my slides and points in your classes and/or to invite me to cover these or similar points in your own classes or in a workshop at your university or a conference. Of course, I could adapt the presentation to a professional audience, too.

I will tell about the class mostly through the students’ tweets. At the opening of the class, I assigned students to tweet about my points, ask questions on Twitter, make observations, etc. during the class, so they would be applying the lessons as they were learning them.

Many of my slides from the class will show in the students’ tweets. I will supplement with some of the actual slides that didn’t make it into their tweets. If you want the full slideshow (which I’ve already updated since the last of this week’s classes), I’ve posted it at the end of the post. I welcome and encourage teachers to use the materials here however they are helpful, or to contact me to discuss how to teach this topic in your class.

I’ll add context here and there, but mostly the students will tell the story:

Platform shapes the writing

I start with a discussion of how the nature of a social platform and your audience there shape the writing on the platform: the privacy of Snapchat, the professional nature of LinkedIn, the heavily female user base of Pinterest, the 140-character limit of Twitter, etc.

Social media writing basics

Part of my introduction covered some principles of social-media writing that apply in all situations.

I admit it: I did shout “Squirrel!” in one of the classes to illustrate the many distractions people face as they multi-task social media use into their days.

How to handle opinions

We also discussed how importance context (and your bosses’ expectations are) in learning whether opinions are encouraged, allowed or forbidden in your job.

Writing for memes

Before discussing specific social platforms, I discussed writing for memes, which appear on a variety of social media (and teach writing lessons for a variety of professions).

I always plan to update slides before a class where appropriate, and last week’s World Series win by the Kansas City Royals gave me some great memes to share along with the class (I wore my 2014 World Series t-shirt to Monday’s classes).

A note on updating old examples or visuals for a class or workshop: When I did this class last spring, I used some Rand Paul memes. Ben Carson and Donald Trump hadn’t yet risen to prominence in the Republican presidential race. I updated my slides for last week with memes about both. I’ll use the Carson memes in a later post about how he’s playing on social media and in professional media.

Error pages

I used error pages as another example of social-media-style writing in other contexts than social networks. For instance, the error pages of Clinton‘s and Marco Rubio‘s campaigns use humor in attempts to turn the error-page experience into an opportunity to volunteer or hear the candidate’s message:

Slide23

Slide24

Writing for Snapchat

Now we’re into the actual social tools, starting with Snapchat (which the students know much better than I do).

Gathering material to write about

Though the course is about writing, I point out how closely writing and reporting are entwined. Making some points about using social media to gather material for writing, I use some examples from earlier blog posts about how the Denver Post used social media to get a great story and photos about a mountain lion staring a cat down through a glass sliding door in Boulder and a hard-news story about rape and victim-blaming in Torrington, Conn.

I shared Andy Carvin‘s search tip for breaking news stories:

Visuals are important in social-media writing

In social media, I noted, words and your creative use of them can have a visual effect with or without photos:

The tweets above refer to some creative use of returns and a screengrab from a court docket by the Boston Globe’s Hilary Sargent in her coverage of the Dzhokar Tsarnaev trial last spring. Here are two of my slides from Sargent’s tweets:

Slide49

Slide54

I show some examples of strong breaking news coverage in tweets:

I talk about how Twitter can help tell an unfolding story:

I tell how Brian Stelter used text messages to tweet the story of the Joplin tornado when he didn’t have enough cell signal to make a phone call or access the Internet.

Twitter helps your writing

I tell how Twitter’s 140-character limit can help your writing:

Even in long writing, a succinct point is important

Toward the end of the class, I make the point that even in longer writing, such as books or political speeches, they should use social-media writing skills to make a memorable, brief point. I use those slides separately in an accompanying post.

‘Be your best self’

In the questions at the end of one class, I passed on this advice from a friend (though I couldn’t remember who). If this is your line, please identify yourself and I will credit accordingly:

Other students’ tweets

We wrap up the course reviewing the students’ tweets and praising them for some that illustrated the very points I had been teaching. You’ve already seen some of the best, but here are some others that I liked:

I don’t actually plan to boast/complain of being blocked, then later whitelisted, by Twitter for tweeting too much. But someone asked whether there was a limit on how much you could tweets, so I confessed to hitting the limit back in 2012:

Unrelated advice on posting photos in social media

If  you look at most of the photos posted above, they could use some tighter cropping. I’ll confess that I don’t edit all photos that I post to social media. The swift posting of live-tweeting in particular doesn’t allow much time for editing photos and keeping up with the story. But editing doesn’t take long. I’d say a quick crop and adjusting the brightness of a dark photo are usually worth the time.

Slides from the workshop:

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Neighbors who ask Buffy Andrews for a cup of sugar probably get a full canister.

I emailed several authors, asking their advice on book promotion for the post I published yesterday. Some didn’t respond, which was fine. I knew they were busy. Some responded with a single tip or a few, which I was hoping for, and I gladly included them in the post. Buffy responded in less than an hour “off the top of my head” with a detailed promotion strategy. So I’m using her tips as a separate guest post (yesterday’s post was pretty long already), with a few of my observations sprinkled in and at the end. So here’s Buffy:

I market my books just as I market anything else. You want to fish where the fish swim. So, identify your audience, figure out who would be most interested in your book, then go fishing. (more…)

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buffy book author2smallThanks to Buffy Andrews for this guest post, which discusses different ways to promote your work. Buffy’s promoting her new novel (congratulations on getting that published, Buffy!), but you could use some of the same tools to promote an enterprise project, a special story, an event or your own career and portfolio of work.

Here’s Buffy’s post, with a note by me in italics.

ginamikecoverWhen my debut novel, The Yearbook Series: Gina and Mike, was published, I shared the news via various digital platforms. Of course, I did the usual Twitter and Facebook, but I also employed some other tools that you might not be quite as familiar with.

RebelMouse

I love RebelMouse. It’s a great way to aggregate content from your social streams, including Pinterest, Twitter, Instagram, Google+, blogs etc.

I created a RebelMouse page for “The Yearbook Series.”

“The Yearbook” RebelMouse page features:

1. Pins from “The Yearbook Series” Pinterest board. (via an RSS feed)

2. Tweets with the hashtag #Yearbookseries (set up to post automatically)

3. Posts that I manually add from various sources by inserting the url

4. Quotes from my book

5. Review snippets and links to reviews

6. Link to book on Amazon

and more

It’s a pretty robust way of curating and sharing content around a particular theme or event and its embeddable feature allows you to embed in a blog post or article web page. I also did one for the 150th anniversary of The Battle of Gettysburg and one for Authorbuffyandrews.

Pinterest

Buffy Andrews

Buffy Andrews

Pinterest is a visual bulletin board. Users pin things they like onto topical boards. (I have 123 boards!)

Authors can create a Pinterest board for each book. I did this for “The Yearbook Series.” They can also create an author board. I have one of these, too.

One way to share content about your book is to share the pin via Twitter or Facebook. You can also share the pin by sending it to friends and followers by hitting the “send” button and then adding either their name or email address. It also gives you the option of adding a message.

I did this for “The Yearbook Series” and added a note that I was sharing my new book and that I hoped they would check it out. Of course, the pin linked to the book on Amazon.

A Pinterest board for your book could include:

  • The book cover
  • Quotes from your book
  • Review snippets

You might even want to pin photos that relate to your character (ie. the little black dress she wore in Chapter 8 or the hotel where she married in Chapter 24).

Buttry note: My wife, Mimi Johnson, created a Pinboard to promote her novel, Gathering String. She did not use quotes or review snippets (though she might steal that idea). But she did pin photos and other images that illustrated aspects of the book.

TIP: To convert text to an image, I suggest using Quozio. You simply highlight the text and after several simple steps you have a visual element to pin (or tweet or share otherwise).

I recommend dragging the Quozio bookmarket to your toolbar so when you want to change text into an image you can do so quickly.

Remember, too, that if you do an rss feed of your Pinterest board on your RebelMouse page, the content on this pinboard will show up on RebelMouse automatically.

Storify

Storify lets users create stories using social media. Sources include Twitter, Facebook, Google+, Instagram, Flickr, Youtube, Tumblr, SoundCloud and others.

You can embed your Storify in three different formats or styles (the default setting, grid and slideshow). I use the slideshow embed the most.

You can also export the Storify as a downloadable PDF. And you have the normal social share buttons.

I did a Storify for The Yearbook Series and included tweets, various links, etc. Then, I embedded the Storify on my blog and on the RebelMouse Yearbook Series page.

For more tips on promoting your book (or any content) , visit Buffy’s Write Zone post.

In the companion post on her own blog, Buffy explains how she used NewHive, YouTube, Tout and SoundCloud.

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I led a workshop on using social media today for the Daily Times in Farmington, N.M. We won’t cover Twitter today (except for some comparisons with Facebook) because I’ll be doing a workshop on Twitter tomorrow.

Here are some links relating to today’s workshop:

Facebook news-feed changes mean newsrooms need new engagement strategies

Correction on AP photos: Newsrooms don’t have rights to post them on Facebook

Pottstown Mercury’s wanted-poster-style Pinboard is resulting in arrests

I’m starting to like Pinterest: a digital scrapbook (but potentially a baseball card collection)

How journalists and newsrooms can use Pinterest

Helpful links for learning and exploring Pinterest

Google+ Hangout helps with video interviews

Curation techniques, types and tips

Mandy Jenkins’ Journalists, meet Google+

Mandy’s Intro to Facebook for journalists

Here are the slides I used in the workshop (I didn’t get through a couple of them):

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Update: The runaway winner for the best Digital First Valentine’s engagement project is the Saratogian, with The Crazy Things We Do for Love. The Saratogian won 365 votes out of 750 votes cast, or 49 percent, a landslide in a 10-way race. A box of Valentine’s candy will be shipped out today to the new (and obviously successful engagement editor Aubree Cutkomp for the newsroom to share.

A second-place box will go out to the Reporter-Herald, which got 133 votes or 18 percent. Defending champion Smart magazine in York, Pa., got 78 votes, just over 10 percent. Thanks to all the newsrooms who participated, and congratulations on lots of successful engagement. Scroll down to read about the winning projects and the rest.

Here’s the original post: As lovers prepare to celebrate Valentine’s Day, Digital First newsrooms are engaging their communities in romance and fun.

Last year, I sent off boxes of Valentine’s candy to the York Daily Record and the Morning  Sun to reward their Valentine’s engagement, voted the best by readers of my blog. I was probably going to let the holiday slide by without note here, but Jessica Benes of the Reporter-Herald in Loveland, Colo., asked if I was going to reprise the contest. So I asked my colleagues to send me their accounts of what they were doing. I’ll let them make their pitches here (in the order submitted, with light editing).

After you’ve read them, please scroll back up here to vote. Again, the winning newsroom gets a Priority Mail box stuffed with Valentine’s candy.

It’s too late for you to compete for the candy if you’re not listed here, but it’s probably not too late to steal one of these ideas (give credit, please, as Jennifer Connor did in the final entry here) for some Valentine’s fun this week.

(more…)

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I need to correct a correction about whether and how news brands are allowed to post Associated Press photos on Facebook: You can’t.

My post last month about effective Facebook engagement originally said that you couldn’t post AP photos on Facebook. I should have nailed this down at the time and linked to a source, but I didn’t. This was something I had heard a few different times from different sources and I just mentioned it as a fact from my personal knowledge, but didn’t verify, as I should have.

Someone (I can’t recall who) challenged that in questioning in a webinar, so I checked with Tim Rasmussen, assistant managing editor of photography at the Denver Post, whom I considered our most knowledgeable person at Digital First Media on photography matters. Tim sent me this correction, (lightly edited) which I added to the blog:

If you have the rights to AP images you can use them on Facebook and Pinterest to promote your content. Always check the special instructions and to be safe use only their staff or STR images. But you can do it. You cannot publish any Getty images to external source, but if you do a Facebook update that pulls in a Getty image as a thumbnail, that is OK though.

At a subsequent webinar, Annette Arrigucci, Home Page Editor for the El Paso Times, said she had understood from the AP that we couldn’t use AP photos in social media.

I asked Tim to clarify, and Annette sent this email from Dale Leach, AP Regional Director — Central:

While the policy on social media is evolving, here is the relevant section from our current policy manual:

Promotional uses:

1. If the third-party entity makes claims to the content, i.e. Facebook or Twitter, then use is limited to linking back to a customer site — headline, summary and thumbnail.

2. Aggregation/ Social Networking News Feeds are limited to:

a. News story headlines up to 15 words. Use of summaries may be negotiated and would be no more than up to 30 words (each headline and summary together comprising a “Headline”).

b. Photos can be no more than one low resolution Image per headline. “Thumbnail” versions of such Images may not be displayed at dimensions greater than 1.8 inches by 1.2 inches, resolutions greater than 130 pixels by 84 pixels, and at files sizes greater than 50 kilobytes.

3. Social Networking News Feeds must include a hyperlink back to the full text of a corresponding AP news story on member’s mobile application.

Tim doublechecked with AP and confirmed the policy was as Dale stated:

I was misinformed of AP policy. I had been told by New York that we can use their images on FB, but that policy since has changed.

I asked Dale if it was OK to quote the email in my blog and he asked me to hold off until he could check again with AP headquarters in New York: “My information is barely a month old, but this as you might expect is evolving.”

Hurricane Sandy understandably caused some delays in Dale getting a response from New York. Dale replied Saturday with more clarification:

1) We do not allow posting of AP photos on Pinterest. They do not recognize our copyright. You can find AP images on Pinterest, but that is without AP permission.

2) On Facebook, current policy says photos can be used but only as thumbnails and must link back to the member site.

3) We are indeed working on more specific guidelines on photos, given the many uses members or customers have asked us about. We’ll be happy to share those with you when they are available.

So that’s the triple-checked, clarified, verified AP policy: Don’t post AP photos on Facebook, except the thumbnails that Facebook pulls in when you post a link in a status update.

If that changes, I’ll update. But for now, newsrooms should not post AP photos on Facebook or Pinterest.

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Brandie Kessler

We all want our journalism to have impact. Well, here’s impact for you: the Wanted by Police Pinboard launched by the Pottstown Mercury’s Brandie Kessler is resulting in arrests.

In a recent Mercury story, Pottstown Police Capt. F. Richard Drumheller said arrests were up 58 percent since the Mercury started publicizing mug shots of people with outstanding warrants.

Brandie explained in a lightly edited email how the Merc is using Pinterest like a post office bulletin board:

When Mandy Jenkins stopped by The Mercury a few months ago and told us a bit about various new social media, myself and reporter Evan Brandt thought Pinterest, because of its photo-focus, would be perfect for a wanted by police list.

I had put a list together in a slideshow on our website long before the Pinterest board, but the slideshow kept freezing or not working and it was difficult to update and difficult to highlight on Facebook and Twitter.

I decided to create a list on Pinterest. It’s great because it’s easy to update, easy to view on a smartphone and you don’t even need a Pinterest account to view it. Plus, it’s simple to post the link on Facebook and Twitter, and our readers love it.

Police departments have told me they have made many arrests as a direct result of the Pinterest board, which is pretty awesome.

Here’s what Brandie told area police chiefs in asking them to send fugitives’ photos for use on the Pinboard:

Pinterest is a sort of digital corkboard and is among the fastest growing social media sites in the world. Many of its users use Pinterest to post or “pin” recipes, craft ideas and other things which they can easily organize using the site. However, we’ve found it’s also a great way to display mug shots.

Pottstown police department has a public list of persons wanted by their department for a variety of offenses. I created a board using a collection of mug shots of Pottstown’s wanted persons along with a snapshot of what each individual is wanted for. I then posted that “board” to our Facebook page, where more than 6,600 (Buttry note: That number is now more than 7,000) of our readers are able to view it regardless of whether they have their own Pinterest log in.

Community Engagement Editor Diane Hoffman demurred to Brandie when I asked questions about this, but I’m pretty sure one of the reasons this works so well is that Diane has built a strong following for the Merc’s Pinterest account, with nearly 800 followers. Diane is one of Digital First Media’s Pinterest rock stars, generating strong engagement with Pinboards about topics such as pets, graduation, prom and brides. That sizable audience clearly set the stage for the fugitive pins to work effectively.

Beyond the social nature of Pinterest, Mercury Editor Nancy March explained why the Pinboard approach is effective:

We initially had this Most Wanted list as a photo gallery on website but one of advantages of Pinterest board is the view on mobile devices. Far surpasses what reader sees on our site.

Nancy has shared the idea with other Digital First editors in Pennsylvania. She reports that colleagues at the Times Herald in Norristown and the Daily Local News in West Chester are planning to start similar Pinboards. When we get several of the local Pinboards going, we’ll create a “regional Most Wanted list” that the mug shots will be repinned to, Nancy said.

Brandie noted multiple levels on which the mug shots help police, the community and the police reporter:

As a police reporter with The Mercury for the past 6 years, I often find myself asking the police to help me. This board allows me to help the police, which really improves the working relationship I have with them.

It’s also great to give the public an opportunity to help improve the quality of life in their community. One thing I hear from the local police chiefs is there are only X amount of police officers on their respective forces, and they would love the community’s help in being more efficient. This board facilitates that. It’s also wonderfully interactive.

Earlier posts about Digital First journalists at work:

Asking people to share memories: always a good idea on an anniversary

GatheringPoint and Geofeedia help you find social media by location

Denver Post staffers’ #theatershooting coverage demonstrates Twitter breaking news techniques

Geofeedia, slideshows, cleaning up and a snake

‘American Homecomings’ tells veterans’ stories nationwide

York Daily Record quiz helps voters pick candidates reflecting their views

York Daily Record’s ‘Finding Their Way Out’: an old-school digital journalism project

Trentonian’s best-bar tourndy heightens March Madness engagement

Coverage of deadly fire shows Daily Mail’s  Digital First progress

What does an engagement editor do? Digital First editors answer

Michigan tornado coverage shows off Heritage journalists’ digital skills

Oakland Press collects community photos of children with a statue

Troy Record’s breaking news coverage drives Facebook discussion

An engaged reporter: no longer ‘just a fly on the wall’

Pottstown Mercury engages bloggers in community food drive

Facebook engagement tips: Use breaking news photos and calls to action

Jeff Edelstein uses Klout to reach people interested in his content

Valentine’s Day: a perfect opportunity for community engagement

Community internships: Oakland Press helps bloggers develop skills

Google+ Hangout helps with video interviews

Banjo app helped Andy Stettler find local tweets

Lisa Fernandez shares a crowdsourcing (or fetching) lesson

Buffy Andrews’ tips for daily beat checks using HootSuite

Larry Altman’s account of live-tweeting a breaking news story

Examples of live-tweeting government meetings

A first try at live-tweeting from the courtroom

Romeo and Juliet on Facebook: great fun and community engagement

San Pedro landslide shows power of social media

Reach out through Facebook to gather information on tragic stories

Engagement opportunities: weather, elections, sports, school fun

Denver Post social media use delivers on mountain lion vs. kitty story

Opening our Journal Register newsrooms to the community

Include staff members’ usernames in tweets promoting your content

Crowdsourcing Hurricane Irene recovery map in Connecticut

JRC journalists use social media to cover earthquake and hurricane

Trentonian uses Google+ and other tools to cover apartment shooting

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Perspective and context can entirely change how people view numbers. Which number seems larger: 16 percent or 30 million? Without perspective and context, it’s hard to say. In this case, they actually are the same number.

A study by the Pew Internet & American Life Project found that 16 percent of adult Internet users use Twitter (that works out to 13 percent of all adults, doing the math from the survey’s sample of all adults). If that strikes you as a small number, then consider 30 million instead. That’s the number you get if you apply that 13 percent to the nation’s adult population. For comparison, daily newspaper circulation in the United States is 44 million. (Readership is higher.)

Why should journalists or newsrooms care about a service that six out of seven adults don’t even use? That’s where perspective and context come in.

The Pew study also found that 20 percent of the adult Internet users use LinkedIn, substantially more than use Twitter. But what the study didn’t show is how much the people use each service. The question asked was:

Please answer these next questions by thinking about all the ways you use the internet with computers, laptops, mobile phones, and other devices. Please tell me if you ever use the internet or an app with any of those devices to use (Facebook, LinkedIn, Twitter, etc.) (more…)

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Some quick observations reviewing May’s traffic on my blog:

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Journalists have lots of tools for showcasing our work.

If you’re a college student or recent graduate looking for work or a veteran journalist out of work or looking for a better job, you need an online showcase where prospective bosses can find your best work quickly and study your work at length if they’re interested.

The job-hunter faces a dual challenge: You need to catch a prospective boss’s attention quickly and you want to hold the attention, getting him or her to keep perusing your work, wanting to read or view more. You want to provide a quick overview and you want to help the interested person browse your work at length.

We’re way past the days of deciding which half-dozen hard-copy clips to stuff into an envelope with your résumé. Unless an employer specifically asks for a hard-copy application, you should apply by email with a hyperlinked résumé. Even if the employer asks for hard-copy (and if you want to work for someone who needs hard copy), you need a URL (or a few) at the top, guiding your future boss to a place to study your work at length.

Trust me: As someone who’s received hundreds of résumés from wannabe employees, you shouldn’t send a résumé longer than one page to a prospective employer. If I can tell the story of my 40-year career in a page, you can keep yours to a page; a few years ago when I was job-hunting, I thought my long career justified multiple pages. But then I got my job and started getting résumés from people who wanted to work for me. I then resolved to keep it to a single page if I ever was job-hunting again. You have a few seconds to stand out from the others. Make your case in a single page, but use links to make that page a table of contents for the prospective boss who wants to know more.  At the top of the page, include a link — or a few links — to a place or places where they can learn about your career in depth and see your digital and social skills at work.

Even if, like me, you’re enjoying your job and feeling secure, with no interest in leaving, a strong digital profile is a good idea. Sadly, many journalists have lost their jobs with little warning. And even while you’re working, a strong online profile can help build credibility with sources and colleagues (who are Googling you, whether you know it or not).

Partly because I’m constantly checking out new tools and partly because people looking for jobs contact me frequently, I’ve dabbled with a variety of tools to showcase your résumé and your portfolio or help you tell your career story (founders invited me to try out a couple of new tools). In most cases, I have not fleshed these profiles out as fully as I would if I were looking for a job. I would need to upload more photos and clips from my pre-digital years if I wanted to use these tools to their fullest effect. (more…)

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I’m just doing some aggregation here, pointing to excellent how-tos by Buffy Andrews and Ivan Lajara and a great engagement story by Nancy March:

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