Posts Tagged ‘Twitter’

I taught a class Monday in data visualization for Josh Grimm’s In-Depth Reporting class at LSU.

I’m no expert in data visualization, but I studied the use of interactive databases for the American Press Institute in 2008 and my students experimented with a variety of data viz tools last spring in my course on learning interactive storytelling tools. (I’ll add some links to the students’ posts on data-viz tools later, but I want to get this published now and I won’t have time to add links until later.)

My point in this class is that you can tell stories lots of different ways using data, and that you can teach yourself pretty easily how to use some effective data viz tools. I admire the skills of some data specialists I know, and hope some of our students will follow them into that specialty. But I hope every student (and professional) journalist develops data skills to find and tell stories routinely.

Examples I used in the class (and a few I didn’t have time to use):

Thanks to Kyle Whitfield, Mark Lorando, Tom Meagher, Maryjo Webster, Daniel Tedford, Kevin Dupuy and Michelle Rogers for providing these examples.

I collected information from the students using a Google Form and used it to create some data visualizations about the class using Infogr.am and Google Maps. I was running out of time and rushed through these pretty quickly, but you can make pretty simple graphics quickly using these tools. I elaborate a bit more here on some of them.

I wasn’t able to embed the resulting Infogr.am graphics in my free WordPress blog (they should embed on most websites). Here are some screen grabs of the graphics (with links below to the interactive versions):

Infogram devices

You can see the interactive version of the graphic on devices here.

This pie chart, I noted, would be more effective with graduated shades (perhaps yellow to red) than the random colors assigned to each number:

number of devices

In a graphic about the students’ use of social media, I tried different data viz tools offered by Infogr.am. This line chart didn’t work for me (though it might work for other detail). An effective graphic makes a point quickly and this one requires some study:

infogram line graph

This horizontal bar graph also took a bit of work to understand, but quickly shows that the most popular social tools with the students are Snapchat, Instagram, Facebook and Twitter, and that the students aren’t using Foursquare at all. The graphic on devices was filled out later, when I had 26 responses instead of 24.

I deliberately didn’t update this because it actually illustrates some points you need to check in doing data visualization: The data need to be accurate. My first take of this didn’t have fully accurate data: You can see that I only have 23 responses, instead of 24, on Snapchat and Instagram. Actually, I had 24 responses at the time, but failed to double-check my data before uploading it for the graphic. These are the kinds of errors you need to avoid and double-checking you need to do both before uploading data and after finishing a visualization project.

infogram bar chart

The most effective graphic on social networks, I thought, was this layered pie chart, where you can (in the interactive version, not the screengrab below) see how differently students use the social tools. It would have been more effective, though, with a gradual color scale, perhaps with yellow for 1, orange for 3 and red for 5, with shades in between at 2 and 4. But I was trying to show how quickly you can make a simple graphic. That’s the first step in data visualization. I’d expect such improvements in subsequent projects.

infogram pie chart

Moving to Google Maps, I quickly imported information from the spreadsheet of student responses to create a map showing where the students were from (that embed works here):

During the class, Deanna Narveson did a quick data viz project on social media engagement by Louisiana gubernatorial candidates:

Dashboard 1

Here are my slides from the class:

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Six times last week, I taught a class that I first presented last spring when I was interviewing for my current job at LSU: writing for social media.

In the context of a beginning “Media Writing” class that we require of all Manship School of Mass Communication students, I teach the techniques of good writing in the context of social media. While my background is strongest in journalism, I apply the points of the class to other specialties within the Manship School: political communication, public relations and digital advertising.

This is going to be a long post, probably helpful only to mass-comm teachers (or last week’s students who would like a review). But that’s who I’m writing it for, and it’s long because I want to invite you to use some of my slides and points in your classes and/or to invite me to cover these or similar points in your own classes or in a workshop at your university or a conference. Of course, I could adapt the presentation to a professional audience, too.

I will tell about the class mostly through the students’ tweets. At the opening of the class, I assigned students to tweet about my points, ask questions on Twitter, make observations, etc. during the class, so they would be applying the lessons as they were learning them.

Many of my slides from the class will show in the students’ tweets. I will supplement with some of the actual slides that didn’t make it into their tweets. If you want the full slideshow (which I’ve already updated since the last of this week’s classes), I’ve posted it at the end of the post. I welcome and encourage teachers to use the materials here however they are helpful, or to contact me to discuss how to teach this topic in your class.

I’ll add context here and there, but mostly the students will tell the story:

Platform shapes the writing

I start with a discussion of how the nature of a social platform and your audience there shape the writing on the platform: the privacy of Snapchat, the professional nature of LinkedIn, the heavily female user base of Pinterest, the 140-character limit of Twitter, etc.

Social media writing basics

Part of my introduction covered some principles of social-media writing that apply in all situations.

I admit it: I did shout “Squirrel!” in one of the classes to illustrate the many distractions people face as they multi-task social media use into their days.

How to handle opinions

We also discussed how importance context (and your bosses’ expectations are) in learning whether opinions are encouraged, allowed or forbidden in your job.

Writing for memes

Before discussing specific social platforms, I discussed writing for memes, which appear on a variety of social media (and teach writing lessons for a variety of professions).

I always plan to update slides before a class where appropriate, and last week’s World Series win by the Kansas City Royals gave me some great memes to share along with the class (I wore my 2014 World Series t-shirt to Monday’s classes).

A note on updating old examples or visuals for a class or workshop: When I did this class last spring, I used some Rand Paul memes. Ben Carson and Donald Trump hadn’t yet risen to prominence in the Republican presidential race. I updated my slides for last week with memes about both. I’ll use the Carson memes in a later post about how he’s playing on social media and in professional media.

Error pages

I used error pages as another example of social-media-style writing in other contexts than social networks. For instance, the error pages of Clinton‘s and Marco Rubio‘s campaigns use humor in attempts to turn the error-page experience into an opportunity to volunteer or hear the candidate’s message:



Writing for Snapchat

Now we’re into the actual social tools, starting with Snapchat (which the students know much better than I do).

Gathering material to write about

Though the course is about writing, I point out how closely writing and reporting are entwined. Making some points about using social media to gather material for writing, I use some examples from earlier blog posts about how the Denver Post used social media to get a great story and photos about a mountain lion staring a cat down through a glass sliding door in Boulder and a hard-news story about rape and victim-blaming in Torrington, Conn.

I shared Andy Carvin‘s search tip for breaking news stories:

Visuals are important in social-media writing

In social media, I noted, words and your creative use of them can have a visual effect with or without photos:

The tweets above refer to some creative use of returns and a screengrab from a court docket by the Boston Globe’s Hilary Sargent in her coverage of the Dzhokar Tsarnaev trial last spring. Here are two of my slides from Sargent’s tweets:



I show some examples of strong breaking news coverage in tweets:

I talk about how Twitter can help tell an unfolding story:

I tell how Brian Stelter used text messages to tweet the story of the Joplin tornado when he didn’t have enough cell signal to make a phone call or access the Internet.

Twitter helps your writing

I tell how Twitter’s 140-character limit can help your writing:

Even in long writing, a succinct point is important

Toward the end of the class, I make the point that even in longer writing, such as books or political speeches, they should use social-media writing skills to make a memorable, brief point. I use those slides separately in an accompanying post.

‘Be your best self’

In the questions at the end of one class, I passed on this advice from a friend (though I couldn’t remember who). If this is your line, please identify yourself and I will credit accordingly:

Other students’ tweets

We wrap up the course reviewing the students’ tweets and praising them for some that illustrated the very points I had been teaching. You’ve already seen some of the best, but here are some others that I liked:

I don’t actually plan to boast/complain of being blocked, then later whitelisted, by Twitter for tweeting too much. But someone asked whether there was a limit on how much you could tweets, so I confessed to hitting the limit back in 2012:

Unrelated advice on posting photos in social media

If  you look at most of the photos posted above, they could use some tighter cropping. I’ll confess that I don’t edit all photos that I post to social media. The swift posting of live-tweeting in particular doesn’t allow much time for editing photos and keeping up with the story. But editing doesn’t take long. I’d say a quick crop and adjusting the brightness of a dark photo are usually worth the time.

Slides from the workshop:

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In a series of posts nearly five years ago, I made the point that some of the great wisdom of the ages fit easily into tweets. I made the same point in some classes last week, noting that even in long writing forms, such as books or speeches, you should make key points briefly in memorable lines.

In my slides for the class, I imagined how some historic speeches or books might have been summarized in tweets:

FDR tweet


Anne Frank tweet

JFK tweet

Rachel Carson tweet

Martin Luther King tweet

Ronald Reagan tweet

What else?

Suggest some other imagined tweets from historical writing such as books and speeches, and I’d be happy to add them here (and possibly use them, with credit, in future classes and workshops).

The rest of the class

As noted above, these tweets come toward the end of a class about writing for social media. I review the full class in an accompanying post. Here are the slides for the full class:

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Pew mobile graphic

Graphic from State of the Media 2015, Pew Research Center

I try not to say “I told you so” here (in fact, I just checked and the phrase never appeared on this blog until now).

But, as I read the State of the Media 2015 report by the Pew Research Center, I am struck by the growth in mobile advertising, from $416 million (with an m) in 2009 to $19 billion (with a b) in 2014. In five years, that’s an increase of 4,500 percent, and mobile advertising has surpassed print newspaper advertising, which is just under $17 billion.

I told you so. Back in 2009, when smartphones were still new, tablets were not even new yet and no one dominated mobile advertising, I called for news organizations to pursue a mobile-first strategy. We had a chance then. Digital giants like Google and Facebook were fumbling around in mobile. We could have and should have been the mobile leaders in our communities and in digital media.

I advocated making mobile the top priority at the company where I worked in 2009 and subsequent companies, and publicly on the blog and at media conferences. Maybe I provided a nudge here or there to increase mobile awareness, but I can’t think of a single legacy media company that became anything close to mobile-first.

Pew’s 2010 State of the Media report (covering 2009 developments), not only didn’t have any sections dealing with mobile, the word didn’t appear in the overview, major trends or online summary essay. The only reference to “mobile” in the key findings section was to distinguish Internet radio from using radio in your car.

In this year’s report, the lead is: “Call it a mobile majority.” The report focuses heavily on mobile media and notes that 39 of the 50 leading digital news sites get most of their traffic from mobile devices. And the report tells who’s dominating mobile advertising: Facebook, Google, Twitter, Pandora and Apple combine for 64 percent of mobile display advertising. Not a news organization in the group.

By the way, Google’s CEO at the time, Eric Schmidt, proclaimed a “mobile-first” strategy in February 2010, less than three months after I urged news organizations to take that direction. Guess who moved faster and smarter down the mobile path.

My point here is not to boast, though I will do that later. I think the opportunity was obvious back then and I wasn’t particularly insightful to notice it. My point is to help colleagues in the news business learn from a huge mistake and pursue similar opportunities if they exist now.

Opportunities in 2015

So what are similar opportunities now? I don’t see anything with growth potential as huge and obvious as mobile and social media were six years ago. Someone smarter than me might see opportunities I don’t list here, but these are areas with potential to grow in use, with possibilities for news and revenue:

Wearables. The Apple Watch has made a splash but doesn’t seem to be the must-have multi-use product that the iPhone became when it debuted. Google Glass didn’t take off, but I suspect some glasses-like product will return. Fitness devices are popular, but it would take a big change in their use to provide a significant opportunity for news and advertising revenue. I think these products and other wearables that may follow together present an opportunity for news organizations. But you need to move quickly and creatively or the tech companies will dominate here, too.

Location. I still think location-based news, advertising and commerce remain an area with great potential that no one has mastered yet. (I had hopes for Foursquare, but it never took off the way I thought it could.)

Transactions. This was a huge failure of the thinking of news organizations, which thought narrowly about advertising and subscriptions as the ways you made money. News media companies would be healthy now if we had developed effective local digital marketplaces that sold products and gift certificates, made reservations and otherwise make local cash registers ring (beep, actually, but some clichés don’t update). I think local transaction-focused advertising and local search (which should go together) still hold potential, though giants such as Google and Amazon have snapped up some of the opportunities I used to see there.

Social media. News organizations have mostly done a miserable job using Facebook, Twitter, YouTube, Pinterest and Instagram to engage their communities, expand their audience and generate revenue. They can certainly benefit from improving their performance with those established social tools. But if social media presents a huge opportunity today, it’s probably in some newer tool such as Snapchat, Yik Yak, Periscope, Meerkat or something yet to come out (with a limit of one post per day, I don’t see a great opportunity for news organizations in This.).

Video and podcasts. We still have not developed all the video possibilities for content and revenue. And, as the Pew report noted, podcasts are making a comeback.

Live coverage. Few news organizations have embraced live coverage routinely, as I have advocated, and fewer still have made serious, creative efforts to develop the commercial possibilities of live coverage (including entirely commercial live content).

Memberships. I have always thought membership was a better way to get community revenue than paywalls. We’re seeing some small membership efforts, but I think we can do more.

Events. News organizations are working on developing events as a supporting revenue stream. I doubt they can become the primary source for many news operations, and the bigger they get, the more they present potential conflicts between promotion and news coverage. But they need mention here as a revenue source that can and should grow.

Native advertising or content marketing. I put this last not because it has the least potential, but because news organizations are working harder on this than some of the others. I don’t think we’ve developed all the possibilities here, though, and I suspect that potential advertisers don’t really need news media to get these messages out. Public-relations and advertising companies and corporate communication departments are working on reaching potential customers directly with their messages, and I suspect they will succeed more and faster here than news organizations will.

What other areas have potential that news organizations should explore? I’m sure I am missing some.

Just as mobile received scant attention in the 2010 Pew report, don’t look for a lot on these topics in the 2015 report. Only podcasting gets its own section. Pew reports annually on how the media are (newspapers continuing to decline, mixed results for TV, yada, yada), and the media aren’t pursuing any of these opportunities aggressively enough.

My mobile vision in 2009-10

Six years ago this week, when I published my Blueprint for the Complete Community Connection, a vision for a different kind of media company, I cited the important of the mobile opportunity in my introduction:

We need to look at mobile opportunities and email opportunities as well as print and web. And we should watch for new opportunities as new technology presents new ways to connect. We should explore every possibility for providing people the news and information they want when they want it, whether that means email, text message, RSS feed, Twitter feed, social media, iPod, game device, GPS device or some other way of interaction.

In retrospect, my original C3 plan should have had a stronger mobile emphasis, though mobile opportunities were clear in parts of it, such as my suggestion about driving. The urgency and potential of the mobile opportunity became more clear to me later in 2009.

On Aug. 31, 2009, I called on newspapers to help local businesses pursue mobile opportunities. I said we should take the lead in developing mobile coupons and other forms of mobile commerce:

We need to devise ways to help local businesses sell their products and services to people on the move. We need to teach local businesses how to connect with people who are always connected. We need to develop mobile formats for news content, community information, databases, calendars, advertising and other services for users and for businesses. …

We spend too much time reliving the mistakes we’ve made in the past. Let’s not make mobile one of them.

By Nov. 20, 2009, my “mobile-first strategy” had taken clear shape:

News organizations are belatedly, reluctantly and often awkwardly pursuing “web-first” strategies. As we fight these web battles, I am increasingly coming to believe that “web first” is what the military would call fighting the last war. News organizations need a mobile-first strategy. …

We can’t waste that much time in mastering the mobile market. We need to start thinking mobile first. Now. The world is moving swiftly to smart phones and we can’t afford to be as far behind this time (in truth, it’s too late to be ahead, but not too late to pursue opportunities that can lead us to a prosperous future). We need to make mobile innovation the top priority and the first thing we think of when we plan change in our organizations.

(I should note that web-first meant content would be published online before in the print edition, and that the organization should start thinking first about the web, though most didn’t, regardless of what they were saying. When I say we must shift to a mobile-first strategy, I’m not talking about where content appears when, but about the priorities of the organization: what you place first in your thinking and acting.) …

If we wait until nearly everyone has some sort of smart phone, someone else will be filling the roles that we can and should fill. …

Whatever your role in your media organization, consider how you would change your work, your priorities and your thinking to support a mobile-first strategy. This will either be our future or our next squandered opportunity.

My next mobile-first post elaborated on how news organizations should change their work and structure. Here’s part of what I said about technology, sales and marketing:


… Don’t think of apps just as devices for delivery of your content. Apps should become a revenue source, too. Just as newspaper and television companies help business customers produce advertisements for their products, a mobile-first organization is going to help business customers develop mobile apps to promote their businesses and sell their products and services. Many of the aspects of the mobile-first approach will require shifting resources from current print, broadcast or web operations to mobile operations. But development and deployment of commercial applications will produce revenue to support eventual expansion of mobile operations.

Development of commercial applications will need to stress applications whose content can be updated easily by merchants. For instance, if a local pizza parlor has an application for ordering pizzas for pickup or delivery, the operator should be able to update prices or add new ingredients or menu items easily from an office computer, so that applications will update automatically when a user next opens the pizza application.


Sales staffs need to listen to consumers and businesses and learn how to help businesses serve the mobile audience. In the early stages of a mobile-first organization, sales efforts will be focused heavily on educating and training business customers on mobile opportunities and our organization’s role in connecting businesses in our community with mobile customers.

Traditional advertising was intrusive and often unwelcome. You open your newspaper to continue reading a page-one story and photos of women in bras attempted to catch your eye about the lingerie sale at the local department store. Or you tune in the evening newscast and ads for local car dealers shout at you between the news reports. We still need to sell those ads because they deliver value for businesses in traditional ways and because they are the revenue streams that keep us operating today. But mobile revenue will keep us operating tomorrow and, as I have blogged before, we need to learn how to help businesses pursue mobile opportunities.

Mobile commercial content will be convenient and responsive, rather than intrusive. Search advertising provides the answer that the potential customer was seeking. Location-based advertising should not be intrusive or people will devise ways to turn it off. Our community apps and sites need to provide location-based tabs such as “shop nearby,” “dine nearby” or “nearby entertainment.” The user can ignore those tabs if she knows where she wants to go and just wants information on parking, for instance. But a user who clicks on such a tab welcomes our help (and the help of businesses paying us for access to these customers).

As described in the C3 revenue approach, we need to be sure we don’t fall into the trap of focusing just on advertising. Some of the best mobile opportunities will go much deeper than simply delivering business messages to an audience. We may make the sale, using a customer’s credit card (or possibly an account with us that taps into a credit card, checking account or prepaid balance). We may make a reservation or enroll a user in a class or a business’s preferred customers club. We may send the business an inquiry from the customer.

We also need to be careful not to use just a single mobile tool, such as a mobile web site or iPhone application. Some businesses may want to sponsor breaking news alerts, reaching the text-message audience with a link to the company’s web site or to its enhanced listing in our business directory. Some may want to sponsor a podcast or an email newsletter, reaching people wherever they access email.

Sales staff will need training in how mobile opportunities can work and how to teach a local business to pursue those opportunities. While we need to be willing to invest heavy sales staff time in landing accounts and in training businesses to use their apps, we also need to design self-serve mobile accounts that the business customer can change and update after we get them launched, as described in the pizza example in the technology section.

We need to develop pricing that helps businesses use our mobile services. We can’t discount services that we know will be valuable. We need an affordable base rate, with most of our pay based on performance as we deliver for our business customers. For instance, in the pizza example, we need to charge a reasonable fee for development of the app. But most of our revenue will come from pizza orders (of course the app needs to record orders accurately for both us and the business customer). We may collect the revenue ourselves from customers’ debit and credit cards, taking our cut before we pass most of it along to the pizza parlor. Or the merchant may collect the money (in this example, we might want to leave an option of paying cash) and we invoice for our fee. Or we may use a third party such as PayPal to handle the transaction.

More and more, we need to sell customers into a full range of services. We sell them an enhanced listing in the business directory, so we can connect them with customers searching for the services they offer. We help them determine the best way to use our services to move the customer toward the transaction or to actually make the sale. We sell them location-based premium listings. We develop an app for them and help them deliver the app to the phones (or other devices) of the right customers. Yes, web, print and broadcast advertising will be part of the package for some customers, too, but we can’t just call on our usual suspects. Location-based advertising will appeal to some merchants who haven’t been interested in reaching the full community through a newspaper or TV ad, but absolutely want to reach the person who’s nearby at lunch time.


News companies know how to market newspapers and newscasts. We shouldn’t stop marketing those products and our web sites, but the mobile-first organization will have a mobile-first marketing department. The community knows about the legacy products and will continue to find them with a reduced marketing effort.

We will need an aggressive (and vastly different) marketing effort to tell the community about all the ways we serve your mobile audience. The effective marketing strategy needs at least a two-pronged approach: sophisticated and witty to alert the savvy mobile customer to our services and simple and educational to teach the new or confused mobile customer how many jobs we can help her with. …

We need to work aggressively in sales channels to get our apps onto people’s phones. Obviously we need to use iPhone’s App Store. We also need to connect with local retailers selling phones and other mobile devices, perhaps offering free apps that introduce and promote our apps or offering to load our package of apps on each phone sold (perhaps as part of a deal that includes advertising for the retailer). We can offer classes in the community on how to use our location-based services and our applications. …

I continued on the theme in 2010:

  • I suggested an idea for a mobile project news organizations could undertake to engage their communities effectively on mobile devices with news and revenue opportunities. I had proposed the project for Gazette Communications and the 2010 Orange Bowl, where Hawkeye fans would be in Miami in large numbers, out of reach of our newspaper and TV station, but carrying their phones. The company didn’t give it a try. I outlined the idea publicly and on the blog for the 2010 American Society of News Editors conference, but I’m not aware of anyone who tried it. I followed up the post outlining the project idea with a Q&A from questions the editors asked.
  • I used Gordon Borrell’s projections for growth of mobile revenue (they were actually conservative) to show how huge the opportunity was.

More recently, I stressed the importance of mobile in my advice for new Digital First Media editors and in Project Unbolt and in the INMA’s Culture Change blog. But culture changes slowly, and I can’t point to a legacy media organization that has excelled in mobile the way that it should.

I wish I saw an opportunity today as huge as mobile was in 2009 and 2010. Without a doubt, Google, Facebook, Apple and the other digital giants were going to seize huge chunks of that $19 billion. But news organizations had a chance to beat them into the mobile space and grab a big part of a revenue stream that has surpassed newspaper advertising.

We acted too timidly in our pursuit of mobile, and we spent energy on defensive measures such as paywalls. I’m not saying the opportunity has passed. But catching up usually isn’t as lucrative as leading the way.

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Steve Buttry interviewing Mikhail Gorbachev

Yes, I was nervous when I interviewed Mikhail Gorbachev.

In a Facebook group, a journalism professor this week asked a bunch of veteran journalists for help with a student who “is really struggling when he has to interview people in his intro to reporting class. He gets very nervous and just can’t do it.”

The resulting discussion thread was interesting and uplifting: lots of excellent journalists confessing to their own nerves and discussing how they gained the confidence (and the skill) to overcome the nerves and/or to interview effectively in spite of them. I’ve asked their permission to share some of their advice on my blog.

I posted that advice separately. I’d welcome your advice, too, either in a comment on this blog or by email (tell me what you’re doing now and please send a photo you have rights to): stephenbuttry (at) gmail (dot) com.

Today’s installment will be my advice on interviewing (not just nerves, but techniques, too). Here I’m updating and reposting the handout from a workshop on interviews that I haven’t led in years. But it was a popular choice back in my writing-coach days. I posted it more than a decade ago on the No Train, No Gain website, but I’ve updated it a bit (the Word doc I had it on was dated 2003).

In my response to the discussion thread, I suggested that effective preparation would help the student struggling with nerves. (more…)

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I am saddened by the news that GigaOm has shut down its operations, burdened by debt.

I regard Mathew Ingram as one of the most important, insightful commentators on digital media (and not just because we often agree). I hope he continues blogging under his own banner or gets snapped up quickly by another media outlet that recognizes the importance and value of his voice.

More on Mathew shortly, but first a salute to Om Malik, the founder of GigaOm. I admired what he built and salute his entrepreneurial spirit. Like Dan Gillmor, I am sad that this venture appears to be ending. (I didn’t use the word “failed,” because Om succeeded journalistically, and because he had a nice nine-year run. When afternoon newspapers closed in the 1980s and ’90s, I didn’t say they failed. Like GigaOm, they succeeded for years. Life cycles of successful ventures may be shorter in the dynamic digital age.)

I was pleased to meet Om over breakfast last year at the International Journalism Festival in Perugia, Italy. I hope I told him how much I admired the business he built. What I remember best about the conversation is Om’s great story about how he came up with the name GigaOm for his business. I won’t retell it here, because it’s his story and I won’t do it justice (if you have a link to somewhere he’s told it publicly, let me know and I’ll link to it).

March 11 update: I didn’t originally address the business aspects of this in depth because I don’t have much expertise in the area of venture capital. But I highly recommend Danny Sullivan’s post comparing the VC approach with what he calls the “Sim City” approach of bootstrapping a company and growing slowly, which is working for thriving Third Door Media. (And, he notes, other digital media companies are thriving on VC investment.) There are multiple paths to lasting success. Back to my original post’s salute to Mathew Ingram:

I also met Mathew in person at the International Journalism Festival. He was a keynote speaker at the 2013 festival and I was a panelist. We had been digital friends for a few years and both were pleased to finally meet in person. It was in joining Mathew and his wife, Rebecca, for breakfast last year that I met Om.

Rather than gushing my admiration of Mathew at length here, I want to show by links to some of his posts that have caught my attention through the years (and some of mine that have cited his work). Mathew would approve of a tribute in links, I’m sure, because one of my dozens of links to him was in my 2012 post about linking that linked to his post about whether linking is just polite or a core value of journalism. (It’s a core value; we haven’t won that fight yet, but we will.) (more…)

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