To read all three of my “mobile-first strategy” posts as a pdf with a table of contents, scroll to the bottom of this post.
When I try out a new app for my iPhone, I think of opportunities the news business missed years ago. More importantly, I think of opportunities we need to pursue today.
Many years ago, before the development of the World Wide Web, I was an editor at the Kansas City Star. Some critics fault newspapers for failing to anticipate the need to move into the digital age, but I remember a project called StarText. We were planning to deliver the next day’s news stories electronically to subscribers the night before. The stories were just in text and you needed a modem to receive them and few people had modems then. But we were making our first awkward moves into digital delivery of news. (more…)
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