Archive for November, 2012

I encourage you to read Post-Industrial Journalism: Adapting to the Present, released Tuesday by the Tow Center for Digital Journalism at Columbia University.

I started reading it last night and I’m far enough in to say that it’s good and should stimulate some conversation and thought among journalists, and hopefully lead to some change. But I may not have time to finish it and blog about it for a few days. Josh Benton of the Nieman Lab and Jeff Sonderman of Poynter have already blogged some thoughts on it. Update: So has Mathew Ingram.

Emily Bell, who wrote the report with Clay Shirky and C.W. Anderson, interviewed me in the process of working on the report.


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I call your attention to seven recent pieces about the business of news. I don’t feel strongly enough (or have enough new to say) about any of them to comment at length, but I’ll comment briefly.

Dean Starkman of Columbia Journalism Review continues to pretend that paywalls are a panacea for the news business, saying that the Washington Post needs one immediately. Let’s assume for the sake of argument that I’m wrong and paywalls are a good idea. At best, they’re only part of a solution. If they were the path to posterity, the news organizations with paywalls wouldn’t be struggling the way they are. Even if a paywall works, we need a lot more than paywalls, and the single-minded focus on paywalls is slowing the development of other solutions.

Mathew Ingram’s response to Starkman is, not surprisingly, much more insightful: “This focus on a paywall as a magic solution misses the point about the larger risks facing both the Post and the industry as a whole.” (more…)

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A military honor guard carries Brandon Buttry’s casket from the airplane that brought him home to Shenandoah, Iowa.

After my nephew, Brandon Buttry, was killed in Afghanistan earlier this month, I played a role no one ever anticipates: handling media requests about a loved one’s death.

I’m blogging some advice learned from the experience for any or all of three audiences:

  • Relatives of fallen troops who want to help the family deal with the media. (If my advice is helpful, I hope they will find the post through search or by someone sharing with them when they need it).
  • Journalists (the usual readers of this blog) who may cover military deaths.
  • Military public affairs officers or casualty assistance officers, who assist families of military casualties after the death. (I’m hoping they will find this piece through search or Google alerts or perhaps journalists sharing it with them.)

Some of my advice might fit in other situations where your family is suddenly in the news — death from a disaster or crime, for instance — but I am focusing on military deaths because that was my experience and that is a loss that more than 6,000 U.S.  families have experienced during the wars in Iraq and Afghanistan. I hope you won’t need this advice, but sadly, the carnage in Afghanistan continues. (more…)

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  1. Apologies to email subscribers to my blog, who kind of got spammed Sunday when I was trying to update my blog post about the cheeseburger salutes to my nephew, Brandon Buttry. Brandon was supposed to come home to Fort Lewis, Wash., Friday, but he was killed in Afghanistan Nov. 5. The meal he wanted to celebrate his return with was a cheeseburger, fries and a large Coke. Facing a difficult day on Friday, Brandon’s parents, Don and Pam, asked friends and family to remember Brandon with a cheeseburger, fries and a large Coke. Brandon’s sister, Missy, and I passed the request along on Facebook and more than 100 family, friends and strangers who were touched by Brandon’s story and honored his service joined in the salute, which we continued through the weekend.
    Storify was not updating the version of the first post on my blog. I did the first few updates by cutting and pasting from new posts into the original post, which worked OK, though it sent out new email notices each time to my blog subscribers. That was bad enough, but then Sunday Storify was giving me error messages and telling me to try again, which I did, but it was really posting multiple error messages to my blog. So I’m doing one last update here in a separate post. If you continue the salute this week, post it to my Facebook wall or tweet me (@stevebuttry), and I will share your salutes there, but this is the last group of salutes I will compile on Storify and my blog.
  2. We start with Sonya Sorich, who has saluted Brandon before.
  3. Here’s my cheeseburger tribute to Brandon. I’m wearing my fallen hero race tag from the Soldier Half Marathon.

    Sun, Nov 25 2012 17:42:45
  4. Here’s where we’ve seen that bib before.
  5. Thanks, Sonya Sorich, for running for Brandon! And congrats on finishing the Soldier Half Marathon!

    Sun, Nov 11 2012 07:33:26
  6. Sonya (who had never met anyone from the family before) wrote a column about running that Half-Marathon (outside Fort Benning, where Brandon went to boot camp).
  7. Several others have also saluted Brandon since my last update:
  8. Google “cheeseburger salute” and you will learn that Pfc. Brandon Buttry, nephew of Daniel Buttry and of Steve Buttry, planned to eat a cheeseburger and fries when he came home from Afghanistan. He was killed 10 days before he was due to come home. Friends and family around the country are saluting Brandon with cheeseburgers of their own.

    Sun, Nov 25 2012 19:11:22
  9. Cheeseburger for Brandon with @AlbertYuravich in #Bethany – @stevebuttry
    Sun, Nov 25 2012 17:48:37
  10. Pfc Brandon Buttry was killed in Afghanistan on Nov. 5, 10 days before he was scheduled to head for home. He’d been looking forward to a burger and fries so this weekend, hundreds of us have participated in a cheeseburger salute in his memory. Thanks Steve Buttry for your posts and for your nephew’s sacrifice.

    Sun, Nov 25 2012 21:07:55
  11. Mary Ann Rankin
    Had cheeseburgers, fries and a coke last night for dinner. Didn’t get a picture though. Fast food takes on a new meaning now.

    Mon, Nov 26 2012 02:06:04
  12. And the salutes will continue into this week:
  13. Liz McNamara Wells
    Johnny Wells II and I will be saluting on Tuesday when he is off with some home ground beef burgers on the grill. As close to Iowa as we could get…by grinding it ourselves.

    Sun, Nov 25 2012 19:38:42
  14. Some of the media in and near Brandon’s hometown have taken note of the salute:

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  1. Friday was going to be a tough day for Brandon Buttry’s family. It was the day they were supposed to greet him on his return to Fort Lewis, Wash. But he died Nov. 5 in Afghanistan. Still the family found a way to smile on this difficult day.

    My family has had an emotionally exhausting month since my nephew, Pfc Brandon Buttry died in a watch tower in Afghanistan. The Army doesn’t want troop movements mentioned publicly, so we refrained from disclosing an agonizing detail of the death: Brandon was killed 10 days before he was supposed to leave Afghanistan. His funeral in Shenandoah, Iowa, was on the day he was supposed to head home. His parents, Don and Pam, were making plans to travel to Fort Lewis for his return home, scheduled for the day after Thanksgiving.When I talked with Don on the phone Thanksgiving Day, I could tell that Friday was going to be a tough day for the family. They were planning to drive to Pella, Iowa, to spend the day with their adult daughter, Mandy, and her family. By the time they got to Pella, they had a great idea. They emailed family and friends, telling them Brandon had said he wanted to celebrate his return to Fort Lewis with a cheeseburger, an order of fries and a large Coke. They asked us to enjoy a cheeseburger, fries and a large Coke in his honor. Their daughter Missy Rock and I shared the request on Facebook and things kind of took off.

    We have more than 100 burgers photographed and mentioned here, if I count correctly, and Don tells me many more were consumed by Pam’s relatives, who weren’t asked to post them on social media.

    Let’s continue the burger salute through the weekend. Tag or message me on Facebook if you post a photo there. Or mention me (@stevebuttry) in a tweet. I’ll update with the photos posted Saturday and Sunday.

  2. Steve Buttry
    My brother, Don, and his wife, Pam, had been planning to go to Fort Lewis, Wash., today to meet Brandon on his return from Afghanistan. He was killed 10 days before his scheduled departure. He told his parents he wanted to get a cheeseburger, fries and a large Coke on his return. Don and Pam are encouraging his family and friends to remember Brandon today with a cheeseburger, fries and a large Coke (the Thanksgiving leftovers can wait till Saturday). Mimi and I will be going to Five Guys this evening (yes, quite a sacrifice) and posting a photo of our meal. If you’re joining us in the cheeseburger tribute, please post a photo and we’ll share them with Don and Pam (who aren’t on FB).

    Fri, Nov 23 2012 10:33:54
  3. Of course, lots of Buttry family members toasted Brandon with burgers:
  4. Wishing Brandon had come home safely to enjoy a cheeseburger, fries and a coke at Fort Lewis today. I’m enjoying them in a cheeseburger salute to our fallen hero.

    Fri, Nov 23 2012 16:09:28
  5. This is my wife, Mimi Johnson, who wishes I had cleaned off the counter behind her before snapping this photo (but the fries were getting cold).
  6. Duffy think he should have a cheeseburger in Brandon’s honor, too.

    Fri, Nov 23 2012 16:32:06
  7. We have lots more photos to come, perhaps you’d enjoy a little music as you browse through them:
  8. Jimmy Buffett – Cheeseburger In Paradise

    Mon, Nov 30 2009 09:35:39
  9. Missy and her husband, Andrew, joined in.
  10. No one in the extended family understands what Brandon’s family is going through as well as the Devlins, who lost their son and brother Patrick (the same age as Brandon and probably each other’s closest cousin) in 2009. Kat Devlin and her parents, Carol and John, posted four photos from their cheeseburger salute, apparently spilling their Coke and winning points for the best use of ketchup.
  11. Our son Mike’s in-laws joined the burger salute.
  12. katie, curt, leah and i ate burgers for brandon tonight.

    Fri, Nov 23 2012 16:21:44
  13. Mike and Susie’s friends hoisted burgers in Brandon’s honor.
  14. Trevor Cohenour, a close friend of Brandon’s from basic training, who led the Soldier’s Creed at his funeral, ate a burger for his buddy and wears Brandon’s name on his wrist.
  15. Mimi’s family also joined.
  16. Thinking of Brandon Buttry and sending love to his friends and family. — with Mary Jim Head.

    Fri, Nov 23 2012 13:53:53
  17. Thinking of Brandon Buttry and sending love to his friends and family.

    Fri, Nov 23 2012 13:54:16
  18. Enjoying the simple things and remembering Brandon — with Mary Jim Head.

    Sun, Nov 25 2012 12:05:29
  19. Here is to Brandon, I simple pleasure we will no longer take for granted.

    Sun, Nov 25 2012 13:38:18
  20. Here is to Brandon, I simple pleasure we will no longer take for granted.

    Sun, Nov 25 2012 13:38:08
  21. A little late and probably not the burger Brandon would have picked, but definitely eaten with him in mind.

    Sun, Nov 25 2012 15:12:25
  22. Sending love to the family of Brandon Buttry! — with Lauren Johnson.

    Fri, Nov 23 2012 14:32:28
  23. Cheeseburgers & fries in honor of Brandon Buttry! — with John Johnson and Lauren Johnson.

    Fri, Nov 23 2012 14:29:23
  24. For your service & sacrifice, the employees say thank you. Wendy’s, Toledo, OH. — with John Johnson and Lauren Johnson.

    Fri, Nov 23 2012 14:36:04
  25. Mimi‘s sister, Carol Mcnamara, her husband, Mike, and Mike’s sister, Cathy Hersom, join the cheeseburger salute to Brandon.

    Sat, Nov 24 2012 12:01:52
  26. Cousins of Brandon and Don saluted as well.
  27. Empty Wendy’s sack. In memory of Brandon Buttry, my cousin’s son who was killed on duty in Afganistan a couple of weeks ago. He was due to be home about now, and wat he wanted most of all was a cheeseburger and fries. The family had r…equested family/friends to have cheeseburger and fries for supper tonight in his memory. Sorry, all you get is a picture of the empty sack–we couldn’t wait! My friend and I also prayed for his family.See More

    Fri, Nov 23 2012 15:58:12
  28. Yesterday’s the day my cousin’s son was supposed to return from Afghanistan. All he’d been telling his family was how much he wanted a cheeseburger and fried so yesterday family and friends all over the country had just that.

    Sat, Nov 24 2012 17:34:20
  29. Even a 95-year-old great aunt joined the salute from her nursing home.
  30. Louise Eddington
    Adding to the cheeseburger salutes, mom was able to have a cheeseburger for lunch at her residence dining, but no fries or coke on the menu But she was very happy to be able to have a cheeseburger for Brandon.

    Sat, Nov 24 2012 15:41:26
  31. This is one of the coolest cheeseburger salutes, a whole grill in Brandon’s honor from a journalist friend and the in-laws he was visiting in Georgia (be sure to click through the full album, nine photos in all.
  32. Burgers on the grill. This was our little tribute to PFC Brandon Buttry, nephew of a friend of mine who was killed in Afghanistan earlier this month.

    Sat, Nov 24 2012 17:09:51
  33. Other journalist friends joined the burger salute:
  34. Here’s to Brandon Buttry and his family, a black and bleu burger from Goldberg’s in Omaha. — with Steve Buttry.

    Fri, Nov 23 2012 18:57:20
  35. Thinking of your nephew and your family over a burger and fries in Lincoln, Nebraska. Prayers for you all.

    Fri, Nov 23 2012 17:32:59
  36. Friend and new media writing guru Steve Buttry lost a nephew in Afghanistan 10 days ago. His nephew was supposed to return home for the holiday and was looking forward to a cheeseburger. Steve asked us eat a cheeseburger in Brandon’s honor and post it on FB. Here’s mine, the Spiced and Smoky Burger from the Rosewood Grille in Hudson, Ohio. Feel free to share or eat a cheeseburger yourself.

    Fri, Nov 23 2012 17:03:28
  37. Steve Buttry, a colleague who works for the American Press Institute, asked folks to honor his nephew Brandon by enjoying a cheeseburger, fries and a Coke today. Brandon was a U.S. service member killed in Afghanistan earlier this fall, jus…t 10 days before he was to head home. He expected to meet his parents today and said he wanted a cheeseburger, fries and a large Coke. This is for Brandon and other service members who have made the ultimate sacrifice for our freedoms.See More

    Fri, Nov 23 2012 16:58:44
  38. A slight correction to Dan’s post: I used to work at API but now work for Digital First Media.
  39. In memory of Brandon Buttry and in greatest sympathy for two great friends, Steve Buttry and Mimi Johnson

    Sat, Nov 24 2012 13:10:57
  40. So here I am at lunch today at Excuses Pizza Pasta & Burgers in Jefferson IA, paying tribute to a fallen hero. Pfc. Brandon Buttry, 19, a native of my hometown of Shenandoah IA, was killed in service in Afghanistan a couple weeks ago. His… funeral was in Shenandoah about a week ago. This is the weekend he was to be out of combat and back at his home station at Fort Lewis WA. He had told his family that what he really wanted when he got back was “a cheeseburger, fries and a big Coke.” So this weekend, across the nation and probably by now around the world, there are people joining in the “cheeseburger salute” to the service, courage and sacrifice of Pfc. Buttry. I asked the server at Excuses in Jefferson to take this picture of me; it isn’t a very good photo, but it was a great cheeseburger. Not only that, but the server, after hearing the story, said, “That’s really something. I’m going to go fix a cheeseburger for myself and salute him, too.”See More

    Sat, Nov 24 2012 11:39:10
  41. More tribute burgers for Brandon because it’s never too late to say thank you for the sacrifice he and his family made.

    Sat, Nov 24 2012 16:12:58
  42. As someone who came into this world at Ft. Lewis, a cheeseburger for #Brandon.
    Sat, Nov 24 2012 18:00:49
  43. Proud to offer a “cheeseburger salute” to Steve Buttry‘s nephew, Pfc Brandon Buttry, who was killed in Afghanistan earlier this month. Brandon, 19, was supposed to return home this weekend and had told his family wanted to celebrate his ret…urn with a cheeseburger, fries and a Coke. His family is asking friends to honor Brandon by enjoying that same meal in his honor. More than 80 people around the country have taken part in the cheeseburger salute so far, as Steve has chronicled on Storify – http://storify.com/stevebuttry/brandon-buttry-s-cheeseburger-salute-brings-smilesSee More

    Sun, Nov 25 2012 10:50:52
  44. And other friends joined in.
  45. My Washington, D.C., friends bought some awesome burgers in Brandon’s honor:
  46. This cheeseburger salute came from a former co-worker of Brandon’s at — appropriately — the McDonald’s where they met and worked together.
  47. Our contribution to the “cheeseburger salute” for our former co-worker Brandon Buttry at the McDonald’s where we worked with him. He was supposed to come home from Afghanistan last Friday. He was excited to come home and have a cheeseburger, a large fry and a coke. So his family had this meal for him, in honor of him, on Friday ~ when he was supposed to have returned home. They got such a great response of others wanting to “salute” him also, they extended it throughout the weekend and asked others to join in, to “salute” Brandon. So, here’s to you, Brandon. We just wish you could have made it home so we could have enjoyed it together.

    Sun, Nov 25 2012 14:35:02
  48. Other family friends joined, and some people who just heard about the cheeseburger and wanted to salute a fallen soldier who didn’t get home to enjoy his own burger.
  49. Had a burger tonight in honor of Pfc Brandon Buttry. We honor and remember you today. — with Melissa Rock.

    Sat, Nov 24 2012 00:18:26
  50. Allison Junker
    We had cheeseburgers & fries last night too. I hope Brandon doesn’t mind though – Sarah opted for the chicken nuggets 🙂

    Sat, Nov 24 2012 05:51:46
  51. Patty Bradshaw Ramsay
    Couldn’t eat one in Dallas but did in NY in his honor.

    Sun, Nov 25 2012 13:29:02
  52. Brandon Buttry died Nov. 5 in Afghanistan serving this country, 10 days before he was supposed to return home to Ft. Lewis. He planned to celebrate his return with a cheeseburger, fries, and a coke. Since he couldn’t I tried to honor and salute him by eating it for him. RIP Brandon, good friend, good man, good soldier.

    Sun, Nov 25 2012 11:13:01
  53. In Honor of my brother in arms PFC Brandon Buttry. From SSg (ret) John Sciara

    Sun, Nov 25 2012 16:51:42
  54. Many of these Facebook photos have lots of good comments, so I encourage Brandon’s family and friends to click on the photos and read the comments. But I wanted to highlight this comment by the man who posted the photo above:
  55. John Sciara
    The salt packet reminds us of the countless fallen tears of families as they wait.

    Sun, Nov 25 2012 17:03:13
  56. The salute got a bit of notice from Brandon’s hometown media.
  57. And, of course, in Pella, Brandon’s huge family enjoyed a lot of burgers.
  58. It takes a lot of cheeseburgers and fries to feed Brandon’s family.

    Fri, Nov 23 2012 20:03:05
  59. On a day that was difficult for Brandon’s family, eating cheeseburgers in his honor brought smiles through sorrow.
  60. Brandon’s family enjoys cheeseburgers in his honor and thanks all who joined in this remembrance today.

    Fri, Nov 23 2012 19:59:59
  61. Maybe I missed your photo (or tweet or update noting your participation in the salute). Or maybe you’ll join us today. Either way, if you’re participating in the cheeseburger salute, let me know and I’ll add you in an update. Brandon had a great smile (below, with his cousin Patrick) and he loved a good cheeseburger. So we’re remembering him with a cheeseburger and a smile.

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We laid Brandon Buttry to rest today.

The family is exhausted and I don’t have much new to say. I’ll let photos of the past few days at Brandon’s hometown of Shenandoah, Iowa, tell the story of the grief our family feels at our loss and the gratitude we feel for the outpouring of love and support from the community and the nation.

Brandon’s family gathered at the Shenandoah Regional Airport Tuesday, wearing t-shirts with Brandon’s photo: “Our Fallen Hero.”

The backs of the t-shirts bore a Bible verse offering hope and comfort.

Brandon’s plane landed in Shenandoah on Tuesday, eight days after his death in Kandahar, Afghanistan, a highly emotional moment for his family.

The Patriot Guard Riders — veterans who travel to military funerals to honor the war dead — showed out in force at the airport and later at the visitation, funeral and burial. Their devotion to the fallen soldier and his family was deeply touching.

Monday night, Brandon’s parents, Don and Pam, gave me their remembrance of Brandon to read at Thursday’s funeral, including this passage: “You will always be with us. … We will look for that bright smile in every sunbeam.” Tuesday morning I shot this photo (no PhotoShopping, I swear) as the family waited for Brandon’s casket to emerge from the plane that brought him home to Shenandoah.

Two lines of Patriot Guard Riders bearing flags stretched out from the plane to honor Brandon as his body came home.

A military honor guard carries Brandon’s casket from the airplane to the hearse.

My cousin, retired Air Force First Sergeant Frank Yunk-Arnold, escorted Brandon’s body home from Dover Air Force Base and stayed for the visitation and funeral.

Stars and stripes for Brandon

Shenandoah got a visit from “Flagman” Larry Eckhardt, who lined the route from the funeral home to the church to the cemetery, and the lanes of the cemetery with a couple thousand American flags, assisted by local volunteers. Driving the route in the quiet of Wednesday morning was a moving experience. The photo in my blog header is just a sliver of the panoramic view of the cemetery.

My sister, Carol Devlin, and I visited the cemetery Wednesday morning, awestruck by the flags rippling in the wind. I thought of another passage from Don and Pam’s letter to Brandon that I would be reading the next day: “When the wind blows, we will listen for your laugh.”

Near my father’s grave, just a short walk from Brandon’s, this flag rippled in the morning sun.

Gov. Terry Branstad ordered flags across Iowa flown at half-staff Thursday. Flags in Shenandoah were lowered all week, including this one at Rose Hill Cemetery, where Brandon was laid to rest Thursday.

Shenandoah shows its love

All across Shenandoah, signs and window displays expressed support for Brandon and his family.

The church where Mimi and I were married 38 years ago was among those expressing support for Brandon and his family.

The Patriot Guard contingent kept growing. I heard that 150 would be there Thursday. It seemed like at least that many, maybe more. They lined the sidewalk outside the church.

A vile, attention-seeking cult posted plans on its website to picket Brandon’s funeral. Thankfully, they never materialized. They would have been drowned out by the Patriot Guard’s Harleys and their signs blocked from our view by sheets and signs expressing thanks for Brandon’s service. And their hatred would have been overwhelmed by the love this community showed. This is the sidewalk across the street from the church.

More flags outside the church, First Baptist Church in Shenandoah, Iowa, where my father, Brandon’s grandfather, was pastor from 1970 to 1976.

As we drove from the church to the cemetery, the flags, signs and people lining the street gave me chills. That’s the Flagman’s truck at the left.

Still more flags and more stirring scenes at the cemetery.

Brandon’s medals and the flag that covered his casket.

I didn’t shoot photos during the funeral and burial. The Des Moines Register, Omaha World-Herald, KMA Radio and Omaha TV stations WOWT, KETV and KMTV covered the funeral and KMA also interviewed me Wednesday. Sonya Sorich of the Ledger-Enquirer wrote about running for Brandon in the Soldier Half-Marathon at Fort Benning, Ga., where Brandon completed basic training. If you haven’t read my previous blog posts about Brandon, I wrote about a family reunion when he was 13 and about his dignified transfer ceremony at Dover Air Force Base. I also discussed the Dover ceremony in a KMA interview.

Update: I have compiled much of the media coverage into a Storify account (originally posted Nov. 8, but updated and reorganized Nov. 18). I also compiled photos from various sources on a Pinboard in Brandon’s memory.

I thank the journalists who covered Brandon’s death, return and funeral for their compassion and professionalism in covering this story.

Brandon’s family was overwhelmed by the community’s response and the response from all over the country.

Pfc Brandon Lucas Buttry, Jan. 10, 1993 – Nov. 5, 2012

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Brandon Buttry
Jan. 10, 1993 – Nov. 5, 2012


The first time Brandon Buttry greeted me that way on a Facebook chat, I paused a moment, trying to fill in some punctuation and a few implied letters. I guess I figured out that he was asking, “What’s up?”

Anyway, we chatted again and again, usually exchanging just a line or two (often about what was up, naturally).

What was up was that Brandon was fighting our nation’s longest war. And now he’s one of its casualties. Monday morning my brother, Don, and his wife, Pam, got the visit that parents of the men and women serving in the military dread most. Soldiers were at their door in rural Iowa with the news that Brandon had been killed in action in Afghanistan.

Don’s and my father, Luke Buttry, was an Air Force chaplain during the Vietnam War, though he never was stationed in Vietnam. His worst duty was to be the bearer of that heartbreaking news when a son or husband would not be coming home.

My generation in our family didn’t serve in the military. I was in the first age-group not drafted when we turned 19. We still had the draft lottery for people born in 1954, though. My number was 9, so I would have been called if the draft had continued. I applied for 1-AO status, meaning I was a conscientious objector who would not bear arms but would serve in a non-combat role. Until they dropped the draft, I was wondering whether I would be a chaplain’s assistant or a medic. Instead, I was a civilian journalist and happy about that.

Brandon’s father, Don, was two years younger than me, well past the end of the draft and not interested in volunteering.

Our older brother, Dan, was a conscientious objector but had a high draft number  and is a peace missionary. He was in Asia leading a 10-day conflict management seminar for religious leaders and peace activists when I called him Monday with the news of Brandon’s death. We talked about what a happy, fun kid he was. We exchanged memories of our Facebook chats with him, often starting with a “sup” from Brandon.

What was up Wednesday evening was that Mimi and I were standing on the flight line at Dover Air Force Base, a nor’easter‘s driving rain mixing with the tears on our cheeks as an honor guard carried Brandon’s flag-draped box across the tarmac. (more…)

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I need to correct a correction about whether and how news brands are allowed to post Associated Press photos on Facebook: You can’t.

My post last month about effective Facebook engagement originally said that you couldn’t post AP photos on Facebook. I should have nailed this down at the time and linked to a source, but I didn’t. This was something I had heard a few different times from different sources and I just mentioned it as a fact from my personal knowledge, but didn’t verify, as I should have.

Someone (I can’t recall who) challenged that in questioning in a webinar, so I checked with Tim Rasmussen, assistant managing editor of photography at the Denver Post, whom I considered our most knowledgeable person at Digital First Media on photography matters. Tim sent me this correction, (lightly edited) which I added to the blog:

If you have the rights to AP images you can use them on Facebook and Pinterest to promote your content. Always check the special instructions and to be safe use only their staff or STR images. But you can do it. You cannot publish any Getty images to external source, but if you do a Facebook update that pulls in a Getty image as a thumbnail, that is OK though.

At a subsequent webinar, Annette Arrigucci, Home Page Editor for the El Paso Times, said she had understood from the AP that we couldn’t use AP photos in social media.

I asked Tim to clarify, and Annette sent this email from Dale Leach, AP Regional Director — Central:

While the policy on social media is evolving, here is the relevant section from our current policy manual:

Promotional uses:

1. If the third-party entity makes claims to the content, i.e. Facebook or Twitter, then use is limited to linking back to a customer site — headline, summary and thumbnail.

2. Aggregation/ Social Networking News Feeds are limited to:

a. News story headlines up to 15 words. Use of summaries may be negotiated and would be no more than up to 30 words (each headline and summary together comprising a “Headline”).

b. Photos can be no more than one low resolution Image per headline. “Thumbnail” versions of such Images may not be displayed at dimensions greater than 1.8 inches by 1.2 inches, resolutions greater than 130 pixels by 84 pixels, and at files sizes greater than 50 kilobytes.

3. Social Networking News Feeds must include a hyperlink back to the full text of a corresponding AP news story on member’s mobile application.

Tim doublechecked with AP and confirmed the policy was as Dale stated:

I was misinformed of AP policy. I had been told by New York that we can use their images on FB, but that policy since has changed.

I asked Dale if it was OK to quote the email in my blog and he asked me to hold off until he could check again with AP headquarters in New York: “My information is barely a month old, but this as you might expect is evolving.”

Hurricane Sandy understandably caused some delays in Dale getting a response from New York. Dale replied Saturday with more clarification:

1) We do not allow posting of AP photos on Pinterest. They do not recognize our copyright. You can find AP images on Pinterest, but that is without AP permission.

2) On Facebook, current policy says photos can be used but only as thumbnails and must link back to the member site.

3) We are indeed working on more specific guidelines on photos, given the many uses members or customers have asked us about. We’ll be happy to share those with you when they are available.

So that’s the triple-checked, clarified, verified AP policy: Don’t post AP photos on Facebook, except the thumbnails that Facebook pulls in when you post a link in a status update.

If that changes, I’ll update. But for now, newsrooms should not post AP photos on Facebook or Pinterest.

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Jeff Edelstein

Trentonian columnist Jeff Edelstein showed two things with his Facebook engagement before, during and after Hurricane Sandy hit New Jersey:

  1. He showed how to use Facebook to engage during a big story.
  2. He showed how effective routine Facebook engagement gives you a strong connection with people that is invaluable when the big story breaks.

I’ve written before about Jeff’s great connection with his community on Facebook. He uses Facebook regularly, asking questions of his 4,000-plus friends and they answer, sometimes giving him column material, sometimes giving feedback on a column and sometimes just deepening the connection with chatter among friends.

That routine conversation gave Jeff a deeply engaged community that stayed in touch as the storm approached and blew through New Jersey. With a mix of humor, impatience, empathy and reporting questions, Jeff had a  running conversation with the community throughout the disaster. I’m going to highlight a few of the dozens of Facebook updates that Jeff posted relating to Sandy.

It was a mix of personal and professional, all with personality. So when Jeff asked for help, it wasn’t like a journalist was asking people to do his job for him. It was a trusted friend asking for information. And he got lots of replies, whatever he was asking or saying.


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Michelle Rogers leads a workshop for the community at the Heritage Media-West Community Media Lab in Ypsilanti, Mich.

Heritage Media-West in the western suburbs of Detroit is providing an excellent model of community engagement.

From Heritage’s new Community Media Lab in Ypsilanti, Managing Editor Michelle Rogers and her colleagues lead workshops for the community to help people in their community tell their stories more effectively using blogs and social media.

“The main focus of the lab is to teach technology tools and reporting skills to members of the community so they can share their voices and document the important events, traditions and news in their communities in partnership with Heritage Media,” Michelle explained in the blog post linked above. (more…)

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October traffic on my blog passed the record I set in April, totaling 32,725 views, more than 1,500 beyond the old record. I thought I’d share observations about what worked:

  • Make content timely and useful. Changes to the Facebook news-feed algorithm are a concern for journalists managing social media for news brands, as visibility and engagement have dropped. I developed a webinar and blog post on practices that were resulting in strong engagement on Digital First Media Facebook pages. The post generated more than 5,800 views, becoming my seventh-most-viewed blog post ever. Social media have always driven traffic for this blog, usually from Twitter and Facebook. This post also got a boost from Slideshare, where slides from the webinar have been viewed more than 22,000 times and were featured by Slideshare.
  • Post a lot. I posted 34 times in October. Lots of them didn’t get much traffic. But their accumulated traffic set the record. There’s no question in my experience that frequent posts boost traffic.
  • Ethics posts boost traffic. My second-most-read post of the month (and the one with by far the most comments, 77) suggested that journalists stop using the term “alleged victims.” The post was already generating some discussion when it was featured on the WordPress Freshly Pressed blog (it’s on the third page now). New posts about Bob Steele’s Guiding Principles for the Journalist, my suggestions for updating the Guiding Principles and the #PoynterEthics discussion about updating them (plus some archived ethics post) generated another 1,500+ views. (more…)

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