4 ways to measure the local mobile advertising opportunity

A common lament about efforts to develop new business models for news is that digital journalism can’t generate the revenue that newspapers used to.

Let’s set aside that digital journalism doesn’t have the production and distribution costs of newspapers. Let’s set aside that news media companies have barely started to explore the revenue possibilities of direct sales, local search and other possibilities I explored in explaining the revenue approach of my Blueprint for the Complete Community Connection.

In advertising alone, opportunities loom as promising as the revenue streams that historically supported newspapers.

Advertisement

Read Full Post »

Editor of the Year? Who, me?

Looking back over the past year or so, in many ways it was the most frustrating, disappointing period of my career. I normally would avoid looking back on it at all. I am a positive person and have been looking forward to a new job that has taken me out of the newspaper business.

But I sort of had to look back, mostly in surprise, when I learned in January that Editor & Publisher magazine, which boasts that it is “America’s oldest journal covering the newspaper industry,” was naming me Editor of the Year. The magazine announcing the honor arrives in newspaper offices this week, the week after I left the industry.

A year before I received the news, I was preparing to do two of the most difficult things of my career:

Read Full Post »