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Archive for October 18th, 2010

If you’re an entrepreneurial journalist, your success starts with your content plan.

Today’s class session in entrepreneurial journalism at Georgetown University will cover content, one of three key factors we are examining in the course (along with distribution and monetization) determining the success of an entrepreneurial journalism venture. (Those aren’t the only factors, of course. Each of those factors raises technology issues and you need to provide a successful user experience.)

A content plan should consider at least three aspects:

  1. Focus
  2. Format
  3. Acquisition (more…)

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