Riveting Twitter narrative of robotic surgery at St. Luke’s

If you still think Twitter’s all about what-I’m-having-for-breakfast, you probably weren’t following the @StLukesCR Twitter feed this morning and early afternoon:

That was the fourth 0f 126 tweets in a live twittercast of a robotic surgery at St. Luke’s Hospital in Cedar Rapids Monday by Sarah Corizzo, media relations specialist/writer for St. Luke’s, author of the @StLukesCR Twitter feed.

Read Full Post »

News companies need to help local businesses pursue mobile opportunities

To read all three of my “mobile-first strategy” posts as a pdf with a table of contents, scroll to the bottom of this post.

When I try out a new app for my iPhone, I think of opportunities the news business missed years ago. More importantly, I think of opportunities we need to pursue today.

Many years ago, before the development of the World Wide Web, I was an editor at the Kansas City Star. Some critics fault newspapers for failing to anticipate the need to move into the digital age, but I remember a project called  StarText. We were planning to deliver the next day’s news stories electronically to subscribers the night before. The stories were just in text and you needed a  modem to receive them and few people had modems then. But we were making our first awkward moves into digital delivery of news.

Read Full Post »

Getting started in Twitter

I’ll be teaching Using Social Media for Business three evenings this week, Tuesday through Thursday at Kirkwood Community College (the Marion center). I think you can still register for the course.

The first night, we’ll have a brief overview of why social media are an important development in digital communication and their roots in other forms of communication. Then we’ll spend most of the evening learning about Twitter. Participants will launch their profiles in Twitter, start following people and start learning how to us Twitter in their businesses.

The second evening, we will cover an overview of current social media tools and then split the rest of the evening teaching them Facebook and LinkedIn. Again, they will start their profiles and begin using them for business.

The final evening, they will learn how to create and use a Ning network. They also will spend some time learning to use a social-media tool of their choosing, then report to the class on what they learned and how they might use that tool.

This post will be my tips for getting started in Twitter. It is an updated version of the tips I provided in April for my Twitter for Dummies workshop for Edge Business Magazine.

Read Full Post »

My local tweeps share social media advice for businesses

In the spirit of social media, I asked my tweeps for their advice on using social media for business.

I’m teaching a course, Using Social Media for Business, starting Tuesday evening at Kirkwood Community College. I think you can still register for the course. I know a lot about using social media for journalism and I’ve learned a fair amount about using social media for business as well. But I knew the people I follow on Twitter would know way more than I do. So I asked them (I edited their email messages to me slightly; I did not verify statements they made about their businesses or their us of social media):

Read Full Post »