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Posts Tagged ‘mobile commerce’

To read all three of my “mobile-first strategy” posts as a pdf with a table of contents, scroll to the end of this post.

News organizations are belatedly, reluctantly and often awkwardly pursuing “web-first” strategies. As we fight these web battles, I am increasingly coming to believe that “web first” is what the military would call fighting the last war. News organizations need a mobile-first strategy. (more…)

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To read all three of my “mobile-first strategy” posts as a pdf with a table of contents, scroll to the bottom of this post.

When I try out a new app for my iPhone, I think of opportunities the news business missed years ago. More importantly, I think of opportunities we need to pursue today.

Many years ago, before the development of the World Wide Web, I was an editor at the Kansas City Star. Some critics fault newspapers for failing to anticipate the need to move into the digital age, but I remember a project called  StarText. We were planning to deliver the next day’s news stories electronically to subscribers the night before. The stories were just in text and you needed a  modem to receive them and few people had modems then. But we were making our first awkward moves into digital delivery of news. (more…)

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