How networking helped land most of my jobs

This continues my series on professional networking.

I credit my skills and hard work for most of the success I’ve achieved professionally. But my professional network has helped tremendously, too.

In this post, I’m going to run through the jobs I’ve landed and explain how my network helped me get most (but not all) of the jobs in my career:

Because my mother read the newspaper …

Chuck Offenburger, right, gave me my first job in journalism back in 1971.

I was on a canoe trip in the summer of 1971, between my junior and senior years of high school, when my mother read a notice in the Evening Sentinel that Sports Editor Chuck Offenburger was looking for a sports writer. I didn’t know Chuck, and had no network connection to him. But Mom called the notice to my attention. I applied and I got the job (and Chuck and I remain friends).

But the network connection that mattered here was my mother. I’m not a fan of nepotism or family interference, which didn’t happen here. Mom didn’t even know Chuck. But she tipped me off to the first job of my journalism career. And Mimi has alerted two of our sons to opportunities that led to jobs for them. Listen to your mom.

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Tips for finding local stories in national and world news

Finding local stories in national and international news isn’t always easy. But many big stories have local angles, and the news organizations that make the effort can tell important local stories that the community will be talking about.

The local people with personal ties to these stories don’t appear in the places you routinely find news: You won’t hear these stories on the scanner or see them on agendas or police blotters. But they are the biggest news of the day, sometimes the biggest of the year, in small circles of your community. And you often can learn of the stories with a few calls or social media inquiries. And the stories are worth the effort.

This post was prompted by Howard Owens. In an argument on Twitter yesterday that was mostly about other matters, Howard made this statement:

@stevebuttry Localizing is a bullshit act of journalism. If it doesn’t really have a local angle, move on.

— Howard B. Owens (@howardowens) May 21, 2016

I knew that Howard’s statement was bullshit because for five years, a major part of my job was localizing national stories, and it was important work in other jobs as well. Localizing big stories produced lots of good stories for my newspapers, with lots of real local angles. But good localizing isn’t always easy, and some journalists or news organizations move on too quickly, missing good stories.

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Fond memories of the ‘all-day’ Omaha World-Herald and other evening newspapers

One of the best things about being a reporter for the Omaha World-Herald was that we were always on deadline.

Even before digital publishing gave constant deadlines to all journalists, the World-Herald had a never-ending succession of deadlines for our evening edition and four morning editions. Whenever news broke, we were always scrambling to get our best story into the next edition.

When I posted some lessons last year from my decade at the World-Herald, I double-checked to see if it still was publishing the evening edition, because that seemed kind of unlikely. It was, but Publisher Terry Kroeger announced Monday that the evening edition would end March 7.

I can’t let the announcement pass without some fond memories of the “all-day” World-Herald, other afternoon newspapers in my past and the place of afternoon newspapers in the past and future of the newspaper business.

The all-day World-Herald

I joined the World-Herald in 1993, a little leery of the fact that it still had an evening edition. The deaths of afternoon newspapers in Des Moines in 1982 and Kansas City in 1990 had caused considerable disruption in my journalism career. And in 1992, I had overseen the newsroom aspects of a switch from afternoon to morning publication as editor of the Minot Daily News. While the World-Herald didn’t maintain separate news staffs (as Des Moines and Kansas City had done), it did have two shifts of editors and two production and circulation shifts. This seemed to me another disruption waiting to happen.

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Lots of precedent for media dependence on Facebook, including cautionary tales

I blame Facebook’s crappy iPad app for this blog post.

I actually thought of the topic for this post before falling asleep around 11 p.m. That’s when I read the New York Times story about the Times and other news organizations considering and negotiating a deal to publish content on Facebook rather than on their own sites.

I have a busy day planned today (even if I am stuck in the hospital, I’m working and I have class today, plus many other chores awaiting me). So that post might have gone unwritten.

But something woke me up around 2 a.m. If you’ve spent much time in the hospital, you understand. And before trying to get back to sleep, I tried to answer a question on my iPad in a Facebook discussion. And Facebook’s iPad sucks so bad that I had to abandon the iPad, then redo and finish my answer on the laptop. And then, I had to blog about Facebook. Piss me off in the middle of the night when I’d rather be sleeping, and I will blog about you, even if I have to finish grumpy in the daylight.

Part of my initial response to skepticism about the wisdom of getting into bed with Facebook would have been to note that newspapers have been dependent on (at the mercy of?) other businesses my whole career. Other media are dependent, too, but I will focus here mostly on newspapers. Part of my argument would have noted that the dependency on Facebook was likely to cause problems (as it has before), but I was probably going to come down on the side of saying I might be exploring or testing such a relationship myself if I were the New York Times, BuzzFeed or National Geographic, the companies apparently in such discussions with Facebook.

But then I got pissed off at the Facebook app in the middle of the night, and thought of how dependence on external carriers was a bad decision for the Kansas City Star and Times decades ago, and I had to start blogging in the middle of the night about why publishers should be cautious about increasing their dependence on Facebook.

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Thoughts on the DFM sale and newspaper values

If reports are correct, my former company, Digital First Media, is going to sell to Apollo Global Management for about $400 million.

I’m not going to pretend I can analyze what that means for DFM, my many former colleagues there or for the news business. I hope for the sake of my many friends remaining in the company’s newsrooms across the country that the Apollo’s management will find a path to prosperity that doesn’t involve endlessly cutting staff. I hope the company will genuinely pursue the kind of digital creativity that the future demands and will have the staying power to let good ideas flourish.

Since seeing initial reports about the pending deal, I’ve wondered about the meaning of the $400 million sale price, reached in a long “auction” process that sought the best deal(s) to sell the company as a whole or in pieces.

The reported price tag is a breathtaking fall from what newspapers used to be worth, even in the past few years. I hope this means Apollo’s strategy isn’t to keep cutting staff to maintain profits. DFM doesn’t have much left to cut, and values have dropped as newspapers have been cutting. The best way to maximize this $400 million investment will be to build value by developing new revenue streams.

Comparisons of sales prices of media companies can be misleading. One sale might include more real estate, while another might include more debt or pension obligations. Successful subsidiaries can add value to a company. In a sale such as the DFM deal, which is essentially between two private equity companies, full terms may never be disclosed. You might not be comparing apples and oranges, but apples and lawn mowers.

I was not involved in the sale at all, other than losing my job last year as the company was preparing for the sale. But I understood DFM enough to know this was an extraordinarily complicated deal, with an array of factors that make it unique:

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Remembering the death of the Kansas City Times

I was present for the deaths of two newspapers: The Des Moines Tribune in 1982 and the Kansas City Times 24 years ago today.

The first time I was an editor at the surviving paper, the Des Moines Register. It was rough watching our sister paper die and it was rougher watching 50-plus journalists on both staffs lose their jobs. But it was unquestionably better, if you kept your job, to work for the surviving paper.

In Kansas City, the death was shared between the two staffs. The evening paper was dying, but that was the Star. And the name of the surviving paper was the Star, so the Kansas City Times was dying, too.

The company pretended that both papers would live on somehow in the new morning Star. The final edition of the Times didn’t even merit an above-the-fold mention. The story is at the bottom of the page, with the bullshit headline: “Death of a newspaper? No, a grand rebirth”:

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Enduring lessons from being fired 20 years ago

I loved my job as editor of the Minot Daily News. I reported to work 20 years ago today thinking I was at the pinnacle of my career and would stay there for many years to come.

North Dakota seemed like the right place for me, even with sub-zero wind chills much of the winter and huge mosquitoes through the summer.

Mimi was a popular columnist and had a thriving freelance writing business. Our sons were doing well in school. We had a nice home on a hill with a lovely view of the city in the valley below. We had fallen in love with Teddy Roosevelt National Park, just a couple hours’ drive away.

My staff was performing good journalism. We were doing watchdog reporting for our community. We were providing a strong editorial voice. We were learning and improving together as journalists.

Other newspapers in North Dakota were noticing the rise of the smallest of the state’s “big four” newspapers (yes, “big” is relative; in most states all of those papers would be mid-sized or small). I had been elected president of the North Dakota Associated Press Managing Editors my first year in the state. My staff won more awards at the North Dakota Newspaper Association’s summer conference than anyone could remember us winning.

After tumultuous experiences when afternoon newspapers had died in Des Moines and Kansas City and I questioned decisions by top leaders, I wanted to run a newsroom myself. I had ideas about executive leadership that I wanted to try and they seemed to be working. We had smoothly managed a change earlier in the year from afternoon to morning production. I was enjoying the momentum I felt my career had.

Then I got fired. Twenty years ago today.

I never got a good explanation for the firing, and probably wouldn’t have believed it if I did. In retrospect, I can see clearly that the owners were planning to sell the paper. It was jointly owned by the Buckner News Alliance and Donrey Media, and that partnership was probably never a good idea. Unloading big salaries was part of a plan to make the newspaper more attractive financially to a buyer. In less than a year, the publisher fired the editor, advertising manager, business manager and production manager, replacing us, if at all, with people who clearly made less money. Then the owners sold the paper to Ogden Newspapers, which still owns it.

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As the American Press Institute closes, another piece of my past fades away

Like a drawing on the Etch-a-Sketch that is so popular in politics now, my journalism past has pretty much been shaken clean. Almost everywhere I worked has been shut down or sold:

• Columbus (Ohio) Citizen-Journal. Newspaper carrier, 1968-70. Citizen-Journal died in 1985.
• Shenandoah (Iowa) Evening Sentinel. Sports reporter, 1971-72; intern 1975; reporter, editorial page editor, managing editor, 1976-77. The Tinley family sold the Sentinel to Park Newspapers in the 1980s and the Sentinel died in 1993.

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Journal Register acquisition by Alden Global affirms digital-first strategy

The news companies I have worked for have changed hands a lot of times. Often the change was bad news. Yesterday’s acquisition of the Journal Register Co. by Alden Global Capital is great news.

Since emerging from bankruptcy in August 2009, JRC has been owned by a variety of investors, our ownership future uncertain as the company turned around its performance and gained international prominence by aggressively pursuing a digital-first strategy.

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Thoughts on redirecting and rejuvenating a career

I knew a lot about journalism in 1997. I was 26 years into an exciting career, enjoying a rewarding run as a reporter following success as an editor. But I’ve redirected and rejuvenated my career twice since then. Those efforts led me to opportunities and success I could not have imagined 13 years ago.

From 1997 to 2005, I consciously developed my skills, experience, connections and reputation in the field of journalism training, eventually getting a full-time job in the field. I was always interested in innovation and took steps in the mid-1990s to learn digital skills. Starting in 2006, I made digital innovation my primary pursuit and have consciously developed my digital skills, experience, connections and reputation (I still have a lot that I need to do). That pursuit led to two new jobs, first as editor of The Gazette and gazetteonline and now I’ve left the newspaper business to join a digital local news operation in the Washington metro area.

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News companies need to help local businesses pursue mobile opportunities

To read all three of my “mobile-first strategy” posts as a pdf with a table of contents, scroll to the bottom of this post.

When I try out a new app for my iPhone, I think of opportunities the news business missed years ago. More importantly, I think of opportunities we need to pursue today.

Many years ago, before the development of the World Wide Web, I was an editor at the Kansas City Star. Some critics fault newspapers for failing to anticipate the need to move into the digital age, but I remember a project called  StarText. We were planning to deliver the next day’s news stories electronically to subscribers the night before. The stories were just in text and you needed a  modem to receive them and few people had modems then. But we were making our first awkward moves into digital delivery of news.

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Seattle P-I joins newspaper graveyard

Update: Ken Doctor’s blog Content Bridges notes one of the most intriguing aspects of the SeattlePI.com plan: Aggregating regional advertising opportunities for business.

Rest in peace, Seattle Post-Intelligencer.

When I was in Des Moines in 1982 and in Kansas City in 1990, I saw the deaths of two newspapers, the Des Moines Tribune and the Kansas City Times. So when I was unemployed in 1992, I applied all over the country, except in cities that had two newspapers.

I love the mountains, so Denver and Seattle were two cities I would have enjoyed working in. But I didn’t apply at either, because I didn’t want to be around when one of the newspapers died. Both cities had joint-operating agreements that kept the second newspaper alive a lot longer than I anticipated back in 1992.

In both Des Moines and Kansas City, the two newspapers were operated by the same company, so JOA’s were not an issue. The companies could see the duplication involved in dual staffs and the efficiencies offered by killing the afternoon paper and merging the staffs.

Even anti-trust exemptions were not enough to keep the Seattle Post-Intelligencer and the Rocky Mountain News going in today’s economy. The Rocky died Feb. 27. I have the final edition displayed in my office, courtesy of Judi Whetstine, who was in Denver that day.

The P-I followed suit today, announcing that Tuesday’s paper would be the last print edition, Editor and Publisher Roger Oglesby announced. Seattlepi.com will continue as a news web site with a much smaller staff.  

Add the deaths of the Capital-Times in Madison, Wis., last year and the cutback at both Detroit newspapers to three days per week, and two-newspaper cities are becoming increasingly scarce. Even twin papers in twin cities, such as Minneapolis-St. Paul and Dallas-Fort Worth, are viewed as precarious.

Cedar Rapids is a one-newspaper city. The Gazette is far healthier than most newspapers. But the deaths of long-established newspapers in Denver and Seattle underscore the importance of innovation and developing new business models. We have to change dramatically and swiftly.

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