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Archive for August 9th, 2012

Two years ago, I was working with Jim Brady, right, Mandy Jenkins, left, and Julie Westfall to launch TBD. Now we’re still trying to change the news business at Digital First Media. We’re together this week at the Thunderdome newsroom.

Two years ago today, an incredibly talented crew of journalists launched TBD. We had a lot of hype and a lot of fun, even if it didn’t last long. TBD now exists in URL only, its concept abandoned, its talent scattered, its name linked to history’s most famed sinking ship. But I have yet to talk to a colleague who doesn’t remember the experience fondly.

I blogged on the first anniversary of our launch last year about some lessons from the TBD. I’m not going to observe the anniversary every year, but I think two years after the launch it’s worth noting where the #TBDiaspora ended up and how we’re doing. The day Jim Brady left TBD in early November 2010, less than three months after launch, he said he hoped we’d “get the band back together” someday. Well, we have a quartet of the old band playing for Digital First Media: Jim, Mandy Jenkins, Julie Westfall and me. I’ve updated us plenty, but I wanted to check in with the rest of my colleagues. (more…)

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