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Archive for August 2nd, 2012

Creativity is contagious. One of the best ways to make a good idea better is to share it with other creative people.

Digital First’s new Social Media Wire is the child of two groups of creative people: the original Journal Register Co. ideaLab and the community engagement staff at TBD. The Social Media Wire is testing now on the site of the New Haven Register and eventually will roll out across Digital First Media’s news sites across the country.

Mandy Jenkins, our Digital Projects Editor, writes about the Social Media Wire on her Zombie Journalism blog. Mandy is leading the way on the project and played a key role in development of the idea at TBD.

As we were planning the TBD launch, scheduled for Aug. 9, 2010, I suggested that we tell the story of the day in Washington through the content people were creating about the day: Gather all the local tweets, Facebook updates, news stories, YouTube videos, photos and so forth that we could find and show them in chronological order, as quickly after they happened as we could. I thought if we promoted it well, it would be something people would come back to again and again throughout the day and would establish us as something different from traditional news sources.

I saw it as a one-day project of intensive work by the community engagement team. Fortunately, my team had better ideas. The team was Mandy, Jeff Sonderman, Daniel Victor, Lisa Rowan and Nathasha Lim. I don’t remember who had what ideas, but it’s fair to credit the whole group with the idea. Because once I outlined the idea, the discussion took off, with everyone contributing, and they just left my original idea in the dust. (more…)

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