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Archive for August 31st, 2012

People gather for a reception at the Oakland Tribune’s downtown community newsroom Thursday evening. The Community Media Lab where the refreshments are served is usually set up with computers for community use. In the background is the Tribune’s newsroom.

I heard it again and again Thursday evening: “I’m glad to see the Tribune back in downtown Oakland.”

Martin Reynolds emcees Thursday’s opening reception at the Oakland Tribune’s downtown community newsroom.

Yes, the Tribune is back. I went out to Oakland for a reception to celebrate the return to downtown and to welcome the people of Oakland to a community newsroom with computers and meeting space for public use.

As companies like Digital First Media seek to develop a business model for the future, the brand names of newspapers are valuable assets to build upon. But the Oakland Tribune stands out for its rich heritage and emotional connection with its community, giving it almost iconic status.

When I worked for the Des Moines Register in the 1970s and ‘80s, it was a similar icon, delivered in every county in Iowa and covering statewide news like no other newspaper in the country. The Register won Pulitzer Prizes for agricultural reporting and gained national prominence for our coverage every four years of the Iowa caucuses that launched presidential campaigns. The Register had a brand identity throughout Iowa that was hard to measure and impossible to match. As a reporter, when I showed up in a small Iowa town, the Register name commanded respect (even from Iowans who considered our editorials too liberal) and persuaded people to talk unlike any other brand I ever worked for. (more…)

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NewsVroom ready for gametime Friday night

Randy Parker, center, interviews sports writer Steve Navaroli as GametimePA producer Matt Goul shoots video for a livestream.

I’ll be blogging tonight from the launch of NewsVroom at Panther Field in York, Pa.

NewsVroom is the mobile community newsroom/classroom of GametimePA, ydr.com, Smart magazine, FlipSidePA.com and the York Daily Record. But tonight it’s a GametimePA van, carrying tents, digital equipment, ice, water, coolers, freebies, tables and chairs for journalists and the public as Central York and West York launch the high school sports season.

Managing Editor Randy Parker is leading the crew here and has headed planning for the NewsVroom launch since Digital First Media greenlighted this project earlier this year. Visual Editor Eileen Joyce is shooting the game for a livestream video. (more…)

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I was pleased Thursday evening to attend a reception to celebrate the opening of the Oakland Tribune’s downtown community newsroom. My schedule won’t permit me to finish a full blog post until possibly this weekend. But I wanted to note the event here now. Update: Here’s the full post on the Tribune’s return to downtown Oakland.

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