Newspaper Next did not succeed in transforming the newspaper industry. But it transformed the career of this journalist.
N2 attracted great curiosity in the newspaper business five years ago today with the release of its Blueprint for Transformation report.
For the next year or so, the American Press Institute project was the talk of the newspaper business. My API colleagues and I made more than 100 presentations to several thousand executives, sales reps, managers and journalists at industry conferences, seminars and workshops.
As someone who spent most of two years trying spread the N2 message and issuing the N2 call for transformation, it pains me to look back five years later and say that we didn’t bring about any significant lasting change. (more…)
The Buttry Diary 