Everyone in the news business knows at some level, even if they’re having trouble admitting it, that the future is digital.
I’ve spent much of the past 15 years fighting legacy-media issues, mostly in the newspaper business but also for a couple companies in the TV business. I had great experiences, but hit brick walls when resistance to change blinded the companies to new approaches, new ideas or new revenue streams.
So I jumped earlier this year at the chance to work for a company that unabashedly proclaimed itself “Digital First,” led by a CEO, John Paton, who sought my advice, shared my vision of the future and asked me to help him achieve that vision. (more…)
The Buttry Diary 