This is the 16th and final part of the personal content section of the Blueprint for the Complete Community Connection.
Obituaries are not a one-day story. They are the final account of a person’s life. Whether the newspaper writes its own obituary or publishes one submitted by the family or funeral home, that should be just the start. The Complete Community Connection needs to provide opportunities for deeper personal content.
The dearly departed should get her own memorial page (linked to the page on our site that she had in life, if she had one), where family members can add remembrances, photos and videos.
We can offer chances to order flowers directly from the web site, delivered either to the family home or the funeral home. We could contract with major charities such as community foundations, American Cancer Society and American Heart Association to collect memorial donations. We could offer local hotels a chance to offer discount rooms to mourners coming to town on short notice. We could offer mapping to show the route from hotels to churches, funeral homes and the cemetery.
We could offer local organizations such as the American Legion, churches and civic groups opportunities to sign up for email notifications when members’ obituaries are posted. We can keep the obituaries online forever as part of our searchable archive and as a digital memorial.
Continue reading the Blueprint for the Complete Community Connection with C3’s entertainment opportunities.
[…] a gift. And if you host the gift registry, you’re going to keep a chunk of my purchase. Same with obituaries: I may be thinking that I need to send flowers or make a memorial contribution, so you should […]
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[…] way to send flowers or make reservations to stay in Lancaster when they come for the funeral (as I suggested last year), they most certainly would contribute. I bet you’d make notably more money that way. Fourth, […]
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[…] I worked out the details of this plan? No. This goes beyond the memorial idea I proposed last year, when I was working at a newspaper company and was pushing a broader […]
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