Archive for April 7th, 2009

Newspapers need to move into the future and stop clinging to the past.

Two bloggers I respect greatly, Tim McGuire and Alan Mutter, blogged favorably this week about efforts to force Google to pay for linking to content from newspaper web sites. Because I respect both of these men and consider McGuire a friend, I read each blog again and considered what they had to say. Reluctantly, I say they both are mistaken.

I don’t claim that I or my company have the solutions for how to move forward into a prosperous future. But I am sure that the future lies in moving forward, not back. I’m glad our company is seeking solutions by looking forward. I think the business success equation that Chuck Peters has identified, Success = Attention x Trust x Convenience, is on the right track. And charging for content will harm each of the factors leading to success. (more…)

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Today I will lead a webinar for the American Society of Newspaper Editors, Leading your staff into the Twitterverse.

For the first 45 minutes or so, I will share my own advice with the participants, using a slideshow you can view on Slideshare. Then we will wrap up with a panel of Twittering editors. I have asked the editors to tweet answers to the following questions:

1.       How has Twitter helped you connect with people in your community?

2.       How has your staff connected with sources using Twitter?

3.       How has your staff used Twitter to improve coverage of breaking news?

4.       What has been your biggest problem or concern about your staff’s use of Twitter?

5.       What’s the best other use you have found for Twitter?

We will be using the hashtag #ASNE and I will feed those tweets into a liveblog using CoverItLive, so I can demonstrate use of those tools. We will be live from 1:45 to 2 p.m. Central time. You are welcome to answer the questions yourself. Either in a direct message to me or in a comment here, let me know if you will be tweeting answers (and if your Twitter profile doesn’t identify you clearly, tell me who you are). 

For more details, read my previous post about this webinar or read the tips, links or outside advice I have compiled for participants.

Follow the liveblog here:

Leading your staff into the Twitterverse

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