Tips for helping your career through promotion

This continues my series on professional networking.

If you don’t think promotion should be part of journalism, I understand. I did little to nothing to promote myself or my work in the first 20-plus years of my career. And I had a good career: rewarding mid-level editor jobs and senior reporting jobs at metro newspapers, top editor of a smaller newspaper.

I can’t think of a single self-promotional thing I did for the first two decades of my career, unless you count some internal boasting in newsroom chit-chat or an occasional humble brag to make sure the boss knew my role in a story.

I didn’t do anything to actually promote myself (that I can recall) until 1997. And I think my career since has benefited greatly from self-promotion, and from overcoming a strong journalistic resistance to promotion.

I decided in 1997 that I wanted to train journalists and get paid for doing so. I thought I had something to teach journalists after all those years of work, and I thought I would like training, and I could use the money. And no one would know that I was available to do training if I didn’t promote myself.

So I developed my first website, promoting my training services and posting workshop handouts online. I was taking a web design class under Father Don Doll at Creighton University, and my website was all about me and my training services.

But that was early in the history of the web and well before Google, so I also developed an amateurish flier promoting my services (design was never a strong suit of mine). I mailed that flier to newsrooms and press associations around the Midwest and landed three training gigs: with the York News-Times (a Nebraska daily not to be confused with the New York Times), the North Dakota Newspaper Association and the Minot Daily News. Since I was a former Minot editor and well known to the folks at NDNA, those gigs came through a mix of networking and promotion. But I didn’t know anyone at York, and that first training gig came from the amateurish flier.

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25 random things, but not a chain letter

This week my boss, Gazette Co. CEO Chuck Peters, “tagged” me in a Facebook application called “25 Random Things.”

As closely as I work with Chuck, I learned some interesting things about him through the 25 facts he posted. I saw that I was supposed to post my own 25 random things, then tag Chuck and 24 other people. I didn’t mind sharing some facts about myself, but the tagging process felt a bit like a chain letter. Plus I was busy when Chuck tagged me, so I knew it would be a few days before I would be able to compile my 25 random facts.

Then yesterday I saw that John Robinson, editor of the News & Record in Greensboro, N.C., noted in his Twitter feed that 25 Random Facts was “officially dead” now that a newspaper (the Charlotte Observer) had written about it. The story explained both the upside I had noted, learning interesting facts about people you sort of knew, as well as the downside, that chain letter thing.

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