On TBD’s launch day, reflecting on an earlier launch

I remember fondly the first time I felt the excitement of launching a new product. Memories have flooded back as I have spent the last six months preparing for today’s launch of TBD.

Hometown was going to provide a new business model for the Des Moines Register. I had the odd title of “launch editor.” I wasn’t going to be part of the permanent staff, but I was in charge of sending the product into orbit.

The Register was a dying breed in an industry that was prospering (sort of), but is now declining (some say dying): We were a statewide newspaper.

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25 random things, but not a chain letter

This week my boss, Gazette Co. CEO Chuck Peters, “tagged” me in a Facebook application called “25 Random Things.”

As closely as I work with Chuck, I learned some interesting things about him through the 25 facts he posted. I saw that I was supposed to post my own 25 random things, then tag Chuck and 24 other people. I didn’t mind sharing some facts about myself, but the tagging process felt a bit like a chain letter. Plus I was busy when Chuck tagged me, so I knew it would be a few days before I would be able to compile my 25 random facts.

Then yesterday I saw that John Robinson, editor of the News & Record in Greensboro, N.C., noted in his Twitter feed that 25 Random Facts was “officially dead” now that a newspaper (the Charlotte Observer) had written about it. The story explained both the upside I had noted, learning interesting facts about people you sort of knew, as well as the downside, that chain letter thing.

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