I remember fondly the first time I felt the excitement of launching a new product. Memories have flooded back as I have spent the last six months preparing for today’s launch of TBD.
Hometown was going to provide a new business model for the Des Moines Register. I had the odd title of “launch editor.” I wasn’t going to be part of the permanent staff, but I was in charge of sending the product into orbit.
The Register was a dying breed in an industry that was prospering (sort of), but is now declining (some say dying): We were a statewide newspaper. (more…)
The Buttry Diary 