My blogging themes for 2010: job change, Twitter, business models …

Reviewing 2010 on this blog:

My job change to TBD was a major theme of the year here. My most-popular post of 2010 shared tips on job-hunting, from my own experience finding a new job and hiring the community engagement staff at TBD. That’s my second most-read post in two-plus years writing this blog. Other posts among the year’s leaders dealt with my job change as well: Pursuing a new opportunity in Washington, Wanted: vision for community engagement and Our community engagement team is taking shape. Another post relating to the job change took a longer view, discussing how I have twice redirected and rejuvenated my career. I also told how TBD’s launch prompted my first foray into public relations and brought back memories of an earlier launch. I explained why we need a director of community engagement, even though engagement should be everyone’s job. I have blogged as well for TBD, writing about our commitment to accuracy and transparency, and about why and how we chose TBD as our name.

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A possible new business model for obituaries

Monday night I criticized a Pennsylvania newspaper’s plan to charge loyal online readers to read the obituaries. Today I want to suggest a more innovative, future-focused approach to obituaries.

I was interested that Ernie Schreiber, editor of the Intelligencer Journal-Lancaster New Era, cited my Newspaper Next experience in scolding me for Monday’s post. He clearly had an awareness that N2 was about innovation, but (like many of his peers in the newspaper business) he did not learn the core principles of disruptive innovation that we taught in N2.

One of the fundamental lessons of N2, based on the disruptive-innovation research of Harvard business professor Clayton Christensen, was that innovation opportunities rest in identifying “jobs to be done,” needs people have. Innovators who provide welcome solutions to those jobs are on the path to success, Christensen says.

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I respond to criticism about obits from LancasterOnline editor

When I posted Newspaper charges for reading obits online: double-dipping on death, I invited Ernie Schreiber, editor of the Intelligencer Journal-Lancaster New Era, to respond. I posted his response as a separate post, because I think it’s fair to give him his say uninterrupted. But he raised points that demand or merit a response on my part. So I respond here, republishing his email to me again in full, this time with my commentary interspersed:

Steve,

It’s disappointing to learn that when you left the newsroom, you left behind fairness, the bedrock of credibility in our profession.    As you well know, an ethical journalist reaches out to the subject of a story before publication of that story, not afterwards.  And an ethical journalist does not engage in silly name calling.

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LancasterOnline editor responds about charging to read online obituaries

When I posted Newspaper charges for reading obits online: double-dipping on death, I invited Ernie Schreiber, editor of the Intelligencer Journal-Lancaster New Era, to respond. His response is below. I responded separately.

Steve,

It’s disappointing to learn that when you left the newsroom, you left behind fairness, the bedrock of credibility in our profession.    As you well know, an ethical journalist reaches out to the subject of a story before publication of that story, not afterwards.  And an ethical journalist does not engage in silly name calling.

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Newspaper charges for reading obits online: double-dipping on death

Update: Ernie Schreiber, editor of the Intelligencer Journal-Lancaster New Era, has responded to this post. I encourage you to read his response.

If I were seeking to kill off newspapers (I’m not), I would try to persuade them to charge people to read obituaries online. Apparently that’s the plan of Journalism Online, a profiteer seeking to cash in not only on newspapers’ death wish but on the deaths of their readers.

Journalism Online’s sucker in this fantasy-based paywall experiment is the Intelligencer Journal-Lancaster New Era (oh, the irony in that name; I will call it the Old Era for purposes of this blog). People who read more than seven obits a month at the test site, LancasterOnline in Pennsylvania, will be denied access unless they pay $1.99 a month or $19.99 a year.

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