I asked Michelle Rogers to share some links that show the work of the Redding Record Searchlight under the Four Platform Newsroom.
Michelle Rogers was a colleague of mine at Digital First Media, and I’m pleased she has found a new home as Content Editor at the Record Searchlight. In a companion post, her editor, Silas Lyons, answers some questions about the Four Platform Newsroom. Here are the links Michelle shared with me:
Buttry comment: Facebook groups are great places for engagement about topics or within niches. I belong to several Facebook groups that include some of my most meaningful discussions on Facebook. For an excellent example of a newsroom using a Facebook group to improve its journalism and engagement, read about ProPublica’s Patient Harm group. Back to Michelle and her links:
Reporters consistently live tweet meetings with their Twitter embed in the article page. This is in lieu of ScribbleLive, when you’re not anticipating live audience engagement, and as the story is archived more current tweets come in, so it’s really only useful live.
- Live coverage from a City Council meeting.
- Livestreaming video, later converted to video on YouTube, of sit-down interview between reporter and rescue mission director bringing in questions live from the audience via ScribbleLive and Twitter.
- Livestreaming video of controversial council meeting with ScribbleLive embed.
I spend a lot of time sharing content, interacting and looking for story leads in local Facebook groups. The No. 1 spot is Redding Crime, since we have a lot of crime news and there are about 8,000 members. I also administer the You Know You’re From Redding If group.
Buttry note: I’ve noted here before the importance of engaging with community Facebook groups. These “You Know You’re From Anytown If” groups are popular. If your community doesn’t start one, maybe it would be a valuable engagement practice to start yours and administer it. Back to Michelle:
I am also recruiting more blogging partners, which are featured on our site.
And we launched the 530 Media Project in February, providing free workshops to the community on social media, blogging, marketing, photography and more — all first crowdsourced. My next workshop on citizen journalism is full with a wait list:
Thanks to Michelle and Silas for this look at the Record Searchlight’s Four Platform Newsroom.