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Archive for May 19th, 2015

An editor at a mid-sized newsroom asked me some questions about digital productivity expectations for reporters:

We are banging our heads against the wall about this: How much content should reporters be required to write each day online? … Some feel they produce way more than others. So how do you even the playing field?

My quick answers:

  1. Everything any reporter produces should be published first online.
  2. Content is not all equal. You don’t measure reporters’ productivity or performance by counting widgets or credits.
  3. Expectations for reporters vary by beat and over time. Reporters should meet the expectations of their jobs.
  4. Running a newsroom isn’t like parenting. Your expectations for different reporters vary according to beat, experience, skill, news flow and a variety of other factors. You don’t even the playing field and I have little patience with whining about reasonable facts of life.

I’ll elaborate on those points in order: (more…)

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