Thanks to Buffy Andrews for this guest post, which discusses different ways to promote your work. Buffy’s promoting her new novel (congratulations on getting that published, Buffy!), but you could use some of the same tools to promote an enterprise project, a special story, an event or your own career and portfolio of work.
Here’s Buffy’s post, with a note by me in italics.
When my debut novel, The Yearbook Series: Gina and Mike, was published, I shared the news via various digital platforms. Of course, I did the usual Twitter and Facebook, but I also employed some other tools that you might not be quite as familiar with.
I love RebelMouse. It’s a great way to aggregate content from your social streams, including Pinterest, Twitter, Instagram, Google+, blogs etc.
I created a RebelMouse page for “The Yearbook Series.”
“The Yearbook” RebelMouse page features:
1. Pins from “The Yearbook Series” Pinterest board. (via an RSS feed)
2. Tweets with the hashtag #Yearbookseries (set up to post automatically)
3. Posts that I manually add from various sources by inserting the url
4. Quotes from my book
5. Review snippets and links to reviews
6. Link to book on Amazon
It’s a pretty robust way of curating and sharing content around a particular theme or event and its embeddable feature allows you to embed in a blog post or article web page. I also did one for the 150th anniversary of The Battle of Gettysburg and one for Authorbuffyandrews.
Pinterest is a visual bulletin board. Users pin things they like onto topical boards. (I have 123 boards!)
One way to share content about your book is to share the pin via Twitter or Facebook. You can also share the pin by sending it to friends and followers by hitting the “send” button and then adding either their name or email address. It also gives you the option of adding a message.
I did this for “The Yearbook Series” and added a note that I was sharing my new book and that I hoped they would check it out. Of course, the pin linked to the book on Amazon.
A Pinterest board for your book could include:
- The book cover
- Quotes from your book
- Review snippets
You might even want to pin photos that relate to your character (ie. the little black dress she wore in Chapter 8 or the hotel where she married in Chapter 24).
Buttry note: My wife, Mimi Johnson, created a Pinboard to promote her novel, Gathering String. She did not use quotes or review snippets (though she might steal that idea). But she did pin photos and other images that illustrated aspects of the book.
TIP: To convert text to an image, I suggest using Quozio. You simply highlight the text and after several simple steps you have a visual element to pin (or tweet or share otherwise).
I recommend dragging the Quozio bookmarket to your toolbar so when you want to change text into an image you can do so quickly.
Remember, too, that if you do an rss feed of your Pinterest board on your RebelMouse page, the content on this pinboard will show up on RebelMouse automatically.
Storify lets users create stories using social media. Sources include Twitter, Facebook, Google+, Instagram, Flickr, Youtube, Tumblr, SoundCloud and others.
You can embed your Storify in three different formats or styles (the default setting, grid and slideshow). I use the slideshow embed the most.
You can also export the Storify as a downloadable PDF. And you have the normal social share buttons.
For more tips on promoting your book (or any content) , visit Buffy’s Write Zone post.
In the companion post on her own blog, Buffy explains how she used NewHive, YouTube, Tout and SoundCloud.