Sometimes people who are making good use of a social media platform still overlook a basic step or two. Like including a web link in your profile.
Take a few moments to check out your basic profiles on such social tools as Twitter, Facebook, Google+, LinkedIn or About.me. Twitter allows a single link in your profile. Others allow multiple links (I have lots of links in my Google and About.me profiles and still haven’t hit the limit, if there is one).
Link to your blog or your news organization’s web page or both. This will boost your traffic as well as give people who are considering following you a chance to check you out further. Whether you are trying to build credibility with a source or a reader or hoping to impress a prospective employer, a link helps them learn more about you. And several links helps them learn a lot.
While you’re checking out your profile, make sure you have a good photo, logo or other graphic as your avatar. It amazes me how many journalists use Twitter’s default egg avatar, which screams “newbie.” Fill out your bio, too, identifying yourself as a journalist with your particular organization. If you can list your beat or position, that helps, too.
Thanks to Karen Workman of the Oakland Press who developed a couple of instructional pdfs to walk you through the steps of adding a link to your Twitter or Facebook profile.