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Archive for October 22nd, 2011

An editor I have prodded to start engaging on Twitter is finding it fun and useful, “almost addicting.” But he said he said his local followers “remain disappointingly low.”

I don’t get hung up on the actual number of followers, but you are going to get better engagement if you can connect with local people who are interested in their community. That number makes a difference. The more local engaged followers you have, the more successful your efforts at crowdsourcing, content distribution and local conversation. My suggestions to the editor, edited slightly: (more…)

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