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Archive for October 20th, 2011

I’m learning lessons about social media nearly every day. But I learned long ago that few things touch people like photos of animals. The two types of learning come together in this story of a mountain lion, a Maine coon cat and some smart journalists at the Denver Post using an array of social media tools.

In a couple of recent meetings, I have met and discussed community engagement with Post colleagues, gaining respect for their smart use of social media. We will be working together much more closely as the Journal Register Co. partnership with MediaNews progresses. In our initial meetings, I have seen multiple ways we could benefit from sharing our ideas and insights in both directions.

I’ll start that by sharing, through this post, a great example of using social media in multiple ways to bring some fun content into the site and then to bring attention to that content. What’s interesting is that the photo in question actually was submitted initially to a TV station’s website, and the station wasn’t making full use of it. Then the Post journalists tracked down the photographer, got more pictures from her, and multimedia magic ensued. (more…)

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