This is the fourth part of the community content section of the Blueprint for the Complete Community Connection.
The unified calendar we launched this year at Iowa.com, serving all our company products, has barely begun to tap the possibilities of an interactive calendar. It’s providing content on events effectively, but the Complete Community Connection needs to pursue revenue possibilities.
An effective calendar will provide some strong paid search opportunities, but also some direct sales opportunities, to sell tickets, make reservations and register participants directly online. When users sign up for email reminders of events or email notices to friends, those emails need to include targeted advertising. We use mapping to show the venues of events, but the map also needs to locate restaurants and bars nearby (a targeted advertising opportunity that would help you plan where to eat before the event or where to meet for a drink afterward). Our calendar entries also need to grow, aggregating videos and news reports relevant to events.
Continue reading the Blueprint for the Complete Community Connection with Community-content opportunities: Local knowledge.
[…] content (driving, home, conversation, calendar, […]
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[…] Community content (driving, home, conversation, calendar,knowledge) […]
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[…] Community content (driving, home, conversation, calendar, knowledge) […]
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[…] Calendars. Again from C3, I think newspapers have been woefully slow to develop the digital possibilities of calendar information that they have always gathered (I counted 11 calendars once in a weekly newspaper). Calendars can be standalone websites or a dynamic part of your news site. They should offer direct transactions: buy tickets for a concert, movie or athletic event or register for a class. Multiple vendors offer calendar possibilities. Or you can develop your own, as The Oklahoman did with Wimgo, the best calendar I’ve seen with newspaper roots (it’s expanded nationally from its Oklahoma City start). […]
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[…] Calendars. […]
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