If you’re starting a blog, keep these eight points in mind:
- Understand your community. No blog appeals to everyone. Identify the community for your blog and keep those people in mind when you gather content and develop new posts. (I deliberately used the word community rather than audience because the best blogs invite participation, rather than just reading and watching.)
- Think in terms of blog posts, not other types of writing. A news story or a newspaper column could be a blog post, but you don’t need to be limited by such formats. A blog post can be (and often should be) short. An interesting link that you wanted to share can be a blog post. Anything that might interest your community is a potential blog post. (more…)
The Buttry Diary 