I led a discussion of community engagement today for the Conference on the Newspaper Business at Yale, a gathering of college newspaper publishers, ad managers and financial managers.
I discussed the Complete Community Connection and mobile-first strategy.
I told them that young people are still getting jobs in this business (I hired a bunch last year). Even though lots of newspapers and other news organizations have cut jobs, others like TBD, Bloomberg Government and Patch have been hiring journalists. I recommended my advice for pursuing jobs in digital journalism.
Below are my slides from the presentation:
[…] This post was mentioned on Twitter by Steve Buttry and Charlie Scudder, NewsFuturist.com. NewsFuturist.com said: Engaging your community http://bit.ly/h9Jwqq (by @stevebuttry) […]
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Steve,
Your are relentlessly stepping forward, day after week after month in bringing legacy newspapering into the digital world. Many thanks!
It’s been said that an expert is someone who has pretty much made all of the mistakes in a very narrow field of interest. Newspapers are experts in newsprint. None of have made nearly enough mistakes in the digital realm it appears.
The key, of course, is to let the community tell us what they desire and need. And the only sure way of doing this is to deliver working models that people will be able to use, not questions they answer over the phone or on paper.
You are one doing dude, Steve! … Oh, and a visionary as well … what a combination!
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Thanks for those kind words, Bill. I am humbled and honored. I have certainly made a lot of mistakes. I hope that makes me some kind of expert.
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[…] Engaging your community […]
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