This is the 13th part of the personal content section of the Blueprint for the Complete Community Connection.
Retirement may not be a fertile market with today’s retirees, who tend to prefer print and broadcast to digital communication. But Baby Boomers are starting to retire and the Complete Community Connection should develop personal-content platforms to serve them.
Boomers have spent decades working on computers and are comfortable with the web. We can observe their retirements with the same mix of content and revenue that we use for other life stages: written recollections and photos of the career, showing fashions of the ’60s, expanding waistlines, rising and falling hemlines, receding hairlines, etc. We need to offer coworkers and children the opportunity to buy customized newspapers and/or DVDs celebrating the career.
We can offer gift registries, travel registrations, targeted advertising to retirement communities, golf courses, travel agencies, fishing outfitters, gardening stores, non-profit agencies seeking volunteers, etc.
The retirement sites would help snowbirds keep in touch with their summer community while they’re down south (and help family and friends in either community keep in touch when they’re gone).
Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: Reunions.
[…] the community opportunities to tell stories about big personal news such as births, weddings and retirements. […]
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[…] I noted in the C3 sections on weddings, births, retirements and graduations, gift registries can become potent channels for direct transactions (not to mention […]
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