A journalism student asked me a question last night that reflects a common concern among professional journalists and media managers:
@stevebuttry How can Twitter be used effectively w/o giving away too much content? I don’t want my work being given away for free #ls260
— Stephen Shiflett (@StephenShiflett) September 4, 2012
I wasn’t exactly pleased with my reply (as tirelessly as I encourage journalists to use Twitter, can I still blame the 140-character limit?):
@stephenshiflett Effective Twitter use w/o worrying about giving it away will drive traffic to sites where you sell ads.
— Steve Buttry (@stevebuttry) September 5, 2012
Then this morning I got around to blogging about some analysis Matt DeRienzo did recent of Digital First Media’s branded Twitter accounts in Connecticut, and I realized Matt had a better answer: Serving your Twitter audience effectively drives traffic to your website better than trying to drive traffic. (more…)
The Buttry Diary 