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Posts Tagged ‘5thDistrictCT’

A journalism student asked me a question last night that reflects a common concern among professional journalists and media managers:

I wasn’t exactly pleased with my reply (as tirelessly as I encourage journalists to use  Twitter, can I still blame the 140-character limit?):

Then this morning I got around to blogging about some analysis Matt DeRienzo did recent of Digital First Media’s branded Twitter accounts in Connecticut, and I realized Matt had a better answer: Serving your Twitter audience effectively drives traffic to your website better than trying to drive traffic. (more…)

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