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Posts Tagged ‘Lisa Fernandez’

Thanks to Lisa Fernandez of the San Jose Mercury News for sending along this example of an update and a tweet by editor Mike Frankel giving an extra boost to a story (lightly edited from Lisa’s email):

We’re all trying here at BANG (the Bay Area News Group) to figure out how to extend the life of a story. And then, voila. Something happened by happenstance today, that made a story dropping in clicks turn into the No. 1 “most read” story today.

On Monday, we wrote about a PayPal executive who was killed after he was struck by a train. Turns out he was suffering from bipolar II, and we had gotten a statement from his family. Colleague Mike Rosenberg wrote the first version, which ran online Monday evening and in the paper on Tuesday. (more…)

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I enjoy watching journalists grow and learn about our profession. I recounted last month how Lisa Fernandez of the San Jose Mercury News tried live-tweeting after a webinar I led on using Twitter to improve your journalism.

Lisa tweeted and emailed recently about another lesson she learned about engaging with the community:

Lisa’s email to me last week told the story: (more…)

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  1. In a webinar this week, I covered some basic Twitter techniques for journalists and mentioned live-tweeting trials and meetings as an example. Thursday, Lisa Fernandez of the San
    Jose Mercury News live-tweeted a sentencing for the first time:
  2. Omar Siddiqui just arrived at federal courthouse in San Jose for sentencing.
    December 8, 2011 11:18:33 AM EST
  3. Fry’s exec cries twice when describing how Omar Siddiqui stole “$87 MILLION” from company during sentencing.
    December 8, 2011 12:24:23 PM EST
  4. Omar Siddiqui is very sick man, has no friends, has alienated himself from family, and will go to prison a broken man, attorney says.
    December 8, 2011 12:27:05 PM EST
  5. Omar Siddiqui declines chance to speak at his own sentencing hearing.
    December 8, 2011 12:34:27 PM EST
  6. Judge sentences Omar Siddiqui to six years in prison for kickback scheme at Fry’s.
    December 8, 2011 12:47:28 PM EST
  7. Omar Siddiqui takes off tie led to custody. Six years in prison for kickback scheme at Fry’s.
    December 8, 2011 12:59:09 PM EST
  8. Lisa had written some A-matter before heading to the courtroom, and editor Patty Hannon updated with Lisa’s tweets. Later in the office, Lisa polished the story into a more “writerly” version. (more…)

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