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A journalist doesn’t need superpowers. But if you excel in a particular skill that’s in short supply, you won’t be one of those journalists whining about pay. Or if you do whine, that will be just to maintain your secret identity.

Mark Stencel and Kim Perry produced an outstanding (but perhaps daunting) report for the Tow-Knight Center for Entrepreneurialism, Superpowers: The digital skills media leaders say journalists need going forward.

The report could be intimidating or discouraging for a senior journalism major still looking for a job as graduation approaches or for a veteran journalist still stinging from a layoff and wondering what’s next.

The report notes the skills desired in an ad for a multimedia reporter at the Belleville News-Democrat, an Illinois newspaper with print circulation of less than 60,000 and just over 9,000 Twitter followers. The ad, Stencel and Perry noted, sought:

someone capable of ‘shooting videos and learning how to produce interactive graphics,’ plus a willingness ‘to use social media as part of the daily beat routine.’ Oh, and ‘database journalism skills are a plus’ too, the editors added.

And I’m going to speculate that the position pays less than Jimmy Olson makes.

I have a little experience hiring journalists in the digital age, as well as looking for jobs. I don’t have any super powers. I don’t think I could leap over my suitcase in a single bound. But I’ve assessed the value of journalists with impressive but incomplete skill sets, and I’ve managed to maintain some value in the job market. So I want to share some thoughts on “Superpowers,” both the Tow-Knight Center report and the job skills it addresses. (more…)

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