This is the fourth of seven blog posts about the Berkshire Eagle Unbolt Master Plan (which I explained in the first post). A staff committee developed the plan in response to my call for newsrooms to free themselves from print culture and workflow in six primary areas.
This is the plan to drive the Eagle’s mobile journalism. Most of this post will be the Eagle’s plan, with my comments in italics. Digital First Media is changing mobile publishing vendors. I am leaving in references to the new vendor, Rumble, but have deleted a reference to the name of the vendor we’re replacing.
What is mobile?
Mobile is our future. Mobile traffic in many cases already exceeds desktop traffic. Right now, our mobile does key off our desktop presentation. (more…)
The Buttry Diary 