Archive for February 29th, 2012

Facebook made Timeline available today for branded pages. My colleagues Mandy Jenkins and Ivan Lajara collaborated on this explainer for how to add Timeline. I guess I need to stop planning to get to Timeline on my page next week.

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You can’t know how successful you are — or even if you’re succeeding — unless you find a way to measure performance.

I’ll be leading a workshop today on metrics for Digital First journalists in Connecticut. It’s scheduled for the Middletown Press, but if the weather turns nasty, I might stay in New Haven. Either way, you can follow the workshop on a livestream and live chat. The workshop starts at 4 p.m. (but if I’m traveling, weather could delay that slightly).

I’ll start with a process journalists should use to measure their digital efforts, then I’ll discuss some possible ways and tools to carry out that process: (more…)

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