How to put Facebook Timeline on your branded page

Facebook made Timeline available today for branded pages. My colleagues Mandy Jenkins and Ivan Lajara collaborated on this explainer for how to add Timeline. I guess I need to stop planning to get to Timeline on my page next week.

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Introduction to Digital First metrics: How do you measure success?

You can’t know how successful you are — or even if you’re succeeding — unless you find a way to measure performance.

I’ll be leading a workshop today on metrics for Digital First journalists in Connecticut. It’s scheduled for the Middletown Press, but if the weather turns nasty, I might stay in New Haven. Either way, you can follow the workshop on a livestream and live chat. The workshop starts at 4 p.m. (but if I’m traveling, weather could delay that slightly).

I’ll start with a process journalists should use to measure their digital efforts, then I’ll discuss some possible ways and tools to carry out that process:

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