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Posts Tagged ‘William Allen White’

Either William Allen White or Mark Twain advised writers to substitute damn for very in their writing. Then the editor would remove all the damns and improve the writing.

More later on who provided that advice, but I thought of it when Luke Palder, founder and CEO of ProofreadingServices.com sent me a link to the image below:

Infographic-Very-20

I don’t know anything about the price or quality of the service of ProofreadingServices, but I applaud both clever marketing and helping people improve their writing. And very hardly ever improves writing, so I’m glad to share this advice and give Palder and his business a plug.

As for who gave the very/damn advice, I heard long ago that it was White, the legendary editor of the Emporia Gazette. More recently, I hear it attributed more often to Twain. If they both said it, Twain would likely have been first, having been more than 30 years older than White and having risen to prominence earlier. Quote Investigator looked into the matter and cited White as the likely source of the advice.

After I published this post, I got this help from Twitter:

Whoever said it, the advice is outdated. Only the most prudish of publications shrink from using damn any more, but you probably shouldn’t overuse that word any more than you should overuse very. Once or twice in a workshop, I facetiously suggested using fucking instead. But that gets published nearly any place online any more. Including here. So try using the substitutes above.

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