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Posts Tagged ‘TweetBeep’

Twitter is a lousy promotional tool. If you use it to promote an event, you probably will be disappointed. But it’s a great place for conversation. Start a conversation about your event on Twitter, and you should get some promotional value.

A friend planning a journalism event recently asked my advice about promoting the event on Twitter, because he doesn’t use Twitter much. I responded first with some general advice about getting a new Twitter account rolling.

Here I’m going to address the specific question about promoting the event.

I’m not saying my friend shouldn’t send out some promotional tweets. You should and they will help. Twitter should be part of your promotional toolbox. Send out promotional messages on Twitter, just as you do on your website, Facebook, email, snail mail and any other communication means you use.

But even before Twitter came along, one of your best means of communication was word of mouth. And Twitter is the modern word of mouth (or thumb perhaps) for many of its users. While Twitter users may be a minority of your target audience for most organizations, they are a talkative minority, and every promoter wants to be part of the conversation among talkative slices of your target audience. And in a journalism group, the Twitter use will be high because it is such an important tool for journalists. (more…)

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I love the variety and serendipity of Twitter’s timeline. Whenever I check my timeline, I see the news, commentary, humor and complaints of the moment from the nearly 2,500 people that I follow.

But the variety and serendipity that I love can quickly become the chaos that makes Twitter confusing and time-consuming — and thus useless — to a busy beat reporter.

Reporters, even if they enjoy the free flow of the timeline, should use Twitter lists, saved searches, alerts and/or columns in a service such as TweetDeck or HootSuite so they can more efficiently and more reliably find the tweets that are most useful to them.

One more important way to organize Twitter is to check your “mentions” regularly. On Twitter.com, click “connect” at the top of the page, and it will let you see only tweets that mention you (or you can click the tab to see all your interactions – retweets, new followers and people who have favorited your tweets, in addition to mentions). This helps you see quickly when people are replying to your tweets or otherwise mentioning you. (more…)

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