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Posts Tagged ‘Tiffany Bridge’

As I noted in yesterday’s post on a couple of social media workshops, Twitter data has confirmed that I am teaching best practices for journalists in using Twitter.

On the opening night of the Online News Association 2012 conference Thursday, Mark Luckie of Twitter released results of a study of journalists’ use of Twitter and engagement with those journalists’ tweets. I found one small surprise in the data, but mostly it confirmed specific points that I have made in several workshops and blog posts for journalists, including just the day before.

So I’m firing off another #twutorial post, straight from #TwitterHQ.

Let’s start with how the study defined engagement:

(more…)

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