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Posts Tagged ‘Seinfeld’

User experience is critical to the success of a business.

As I work on community engagement plans for a startup Washington metro news operation, I know that the user experience we provide will determine our success. We need to give users the news they want. We need to help users engage with us and each other in meaningful and fun ways. They need to enjoy spending time with us and tell their friends they should spend time with us.

If they don’t enjoy spending time with us and don’t find our content useful, or if they find their time with us annoying or unpleasant, no amount of excuses or rules will make that experience right.

As if to underscore the importance of user experience, Mimi and I have been having some horrible user experiences lately with United Airlines and the U.S. Postal Service. (more…)

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