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Posts Tagged ‘Seattle Times’

Hashtags help journalists find people tweeting about topics they are covering. They also help people who are interested in the topics you cover find your tweets.

My second #twutorial post on Twitter techniques explained how to use lists, saved searches and alerts to help you organize the chaos of Twitter. Hashtags also help organize Twitter.

We’ll start with the basics: A hashtag is the # symbol, followed immediately, with no space, by a word or phrase: #twutorial. In tweets, the hashtag becomes a hyperlink you can click to go to a search of recent tweets using the hashtag.

Journalists use hashtags in two primary ways: to find tweets and to help others find their tweets.

Non-journo tweeps use hashtags in at least four primary ways that are helpful to reporters: regular hashtags, event hashtags, breaking-news hashtags that catch on and humorous hashtags.

I’ll address these four types of hashtags in how they are helpful in both of the journalists’ uses: finding tweets and reaching people with your tweets: (more…)

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Bloggers, including this one obviously, are abuzz about Google Me, the Facebook-killer-wannabe rumored to be under development in the Googleplex.

Of course, the naysayers are pointing out that Google has flopped with two ballyhooed social tools in the past year: Wave, which was launched with lots of hype and anticipation, and Buzz, which snuck up on the market, generated a lot of brief (yeah) buzz, then virtually vanished from the social conversation. (more…)

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I will be making a presentation to newsroom leaders Tuesday about the mobile-first strategy I have proposed and promoted in this blog.

I was pleased to hear Eric Schmidt tell the American Society of News Editors (that N in ASNE used to stand for Newspapers) in Sunday night’s keynote address that Google is taking a “mobile-first” view of digital opportunities. News organizations must do the same. Amy Webb of Webb Media Group also underscored the importance of mobile communication and location-based information at a Monday address to ASNE. I will attempt to follow by giving the editors advice and encouragement to start moving ahead right away with their mobile operations. (more…)

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