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Posts Tagged ‘newspaper archives’

This photo of an airplane fighting a 1990 fire led a Flashback photo gallery for the Hamilton Spectator on the 25th anniversary of the fire.

This photo of an airplane fighting a 1990 fire led a Flashback photo gallery for the Hamilton Spectator on the 25th anniversary of the fire. Used with permission.

My blog post on ways to generate more value from newspaper archives drew two responses about newsrooms using old photos in projects they call Flashbacks.

Joan Walters of the Hamilton Spectator explained the first project in an email, which I’m using as a guest post, with her permission:

We’re posting Flashbacks from The Hamilton Spectator’s pool of archived photos at least twice a week – using news events (snow storms, local controversies, major anniversaries such as the recent 25th anniversary of the Hagersville Tire Fire, which remains the biggest environmental disaster in Ontario history).

The focus for us is to relate the Flashback material directly to our website, thespec.com. We don’t post archive photos unless we can relate the post somehow to thespec.com with story links to the web at the top of each blog post.

A  simple example is Jon Wells’ long read on the weekend about The Way we Shopped, which carried only a handful of  available photos on the website. So we cross-linked the web story to the Flashback blog post, where the link to Jon’s story was also placed.

We have an Omniture tag on the Flashback blog to make sure we benefit from traffic, which has been good.

When we post on Flashback and it’s not directly related to a current story, we place a click-through to the blog on our website carousel, using the best photo.

High levels of commenting on some of the posts teaches us what’s popular, what works, and what doesn’t.

For instance, a post on a long-gone ski hill and winter sports park soared during a local controversy over banning sledding and readers went crazy over a simple I Remember post on a popular restaurant-motel.

It’s early days yet but it’s working for us.

The other Flashback example came in a tweet, so it didn’t offer as much detail:

The Herald’s Flashback feature mostly features galleries on topics relating to Miami culture — such as South Beach and beauty pageants — but also looks back on incidents in Miami history — such as a visit from Winston Churchill and another historic fire.

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Melody Kramer asked a smart question this week about value in legacy media:

Update: Melody also did a longer post about the value of archives.

I have long felt that newspaper archives were a wasted asset that exposed our legacy mentality, always focused on the expensive task of producing new content while failing to think of new approaches to our business and failing to extract full value from content we’ve already paid to produce.

With the increasing value of video, TV station and network archives are similarly valuable. In both cases, older archives that haven’t been digitized present a cost-benefit consideration: You need to develop an effective way to generate revenue from your archives to justify the cost of converting old content from its original formats to digital. But I think archives have serious revenue potential that would cover the costs of converting and preserving archives. And much of your archives are already in the digital formats we’ve been using for years now.

I think press associations or media groups could hire developers to make do-it-yourself tools that allow users to make customized products such as front pages, newspapers and videos using content about themselves, their teams and their organizations. The ideal tool would provide search access to archives, with templates that offer basic products or some drag-and-drop options, giving the user flexibility choose or rearrange content, make simple edits and add original content.

Here are some ideas I hope legacy media operations will try to add value to their archives (if you’re already trying these or other ideas, please send me information, including links, and I’ll highlight them here): (more…)

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