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Molly Holmgren

Molly Holmgren

I am pleased to announce that Molly Holmgren is joining LSU Student Media next Monday to lead our advertising and marketing teams.

Molly brings a wealth of experience to Student Media, most recently as an integrated project manager and account executive at Zehnder Communications in Baton Rouge. She also has worked in advertising, marketing and community organizing for Otey White and Associates, Capital Area United Way, Louisiana Delta Service Corps and Concept Group.

Molly will direct the student teams that sell advertising to support The Daily Reveille, Tiger TV, Legacy magazine, Gumbo yearbook, lsureveille.com and other digital products we might launch. The teams also sell transit ads on Tiger Trails buses and underwriting for KLSU-fm radio. Molly’s students design ads, market Student Media and plan events. She will be a key player as we develop new Student Media products and plan revenue strategies for them and guide the students in generating revenue to support those products.

In interviews earlier this month, she made a quick and strong connection to the students she will be leading. As a courtesy to the candidate, I try to stick pretty close to the day’s schedule when we have someone in for an interview. So when the 11 a.m. time slot for my chat with Molly came up, I went to the colleague’s office where I thought she would be interviewing. No one there. I wandered down the hall and learned that the colleague had brought Molly down to meet some of the advertising and marketing students.

Molly was deeply engaged in a conversation with one of our student leaders. Hey, that’s exactly what I want, a leader who excites students about the challenges and opportunities of generating revenue to support Student Media. I backed away and told my colleague to bring Molly my way when she wrapped up with the student. I didn’t get my turn to talk to her until after 11:15. And that was OK. That 15 minutes with the student probably told me more than 15 more minutes of Q&A with me. (By the way, the Q&A went well, too.)

The student also met with Molly on schedule that afternoon along with other students. I sent the students a questionnaire, asking their impressions. The responses from the student who threw off my schedule pretty much described what I was looking for in an ad director:

I felt like I could trust her and that she could walk in here and immediately turn things around.

She’s been a project manager, account executive, and coordinated events for United Way. I feel like she has strong leadership experience.

She has a lot of experience when it comes to servicing the account and customer service. She also has experience in negotiating.

She is familiar with selling and marketing on different digital media including: social media, apps, mobile, and online.

I really liked her! She’s easy to talk to, but also gets straight to the point and doesn’t mess around.

All the questions we asked her she answered quickly and efficiently.

That matched my own impressions and observations. And it described the person I wanted to hire. So I did.

Molly’s a graduate of Winona State University who moved to Louisiana to join her husband, Per, who’s been working in sales in Baton Rouge for 10 years.

They live near the LSU campus with their Bernese Mountain Dog, Bernie. She’s biked Hawaii’s big island, run more half marathons than she can remember and two marathons. That’s good (if a little intimidating). We’re planning to go the distance here in Student Media, so I’m glad to have leaders with stamina.

I can’t wait to get started working with her.

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