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Posts Tagged ‘mobile first’

I will be discussing mobile-first strategy today at the Reese Felts Digital Newsroom at the University of North Carolina. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop: (more…)

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Reviewing 2010 on this blog:

My job change to TBD was a major theme of the year here. My most-popular post of 2010 shared tips on job-hunting, from my own experience finding a new job and hiring the community engagement staff at TBD. That’s my second most-read post in two-plus years writing this blog. Other posts among the year’s leaders dealt with my job change as well: Pursuing a new opportunity in Washington, Wanted: vision for community engagement and Our community engagement team is taking shape. Another post relating to the job change took a longer view, discussing how I have twice redirected and rejuvenated my career. I also told how TBD’s launch prompted my first foray into public relations and brought back memories of an earlier launch. I explained why we need a director of community engagement, even though engagement should be everyone’s job. I have blogged as well for TBD, writing about our commitment to accuracy and transparency, and about why and how we chose TBD as our name. (more…)

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Today I’m a discussion leader for the American Press Institute’s Digital Delivery seminar. The morning program I’m involved in is The Battle for Local: Crowded, Competitive, Hyperlocal. I’ll be mentioning several resources for the seminar participants, and I’ll share them here.

Of course, I’ll be discussing TBD at some length.

Of course, I will be talking about the Complete Community Connection. (more…)

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Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream.

Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising. I doubt that many organizations would want to pursue all these possibilities. Particularly if you’re a small organization or an individual, you will need to pick your shots carefully and decide which have the most potential and which are worth the time and money it would cost to try them. Some of these opportunities are tailored for the sole proprietor. Others work better for a larger organization or at least for an entrepreneur or team with specialized technical skills.

Here are some revenue streams we will discuss in class: (more…)

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A number jumped out at me in the Pew report Americans and their Gadgets: 58 percent of Americans 65 and older own cell phones.

That made sense to me. My mother is 83 years old and has Alzheimer’s disease and a cell phone is her only phone. It’s not a smart phone and I know better than to text her or leave her a voice mail, but we talk on it frequently (well, not as frequently as we should, but that’s my fault).

I wondered whether newspaper readership among older Americans was higher than 58 percent. (more…)

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It was the worst of times, it was the best of times.

With apologies to Charles Dickens, who wrote one of the greatest leads of all times, that is the theme for my presentation leading off an APME NewsTrain seminar at Texas Christian University in Fort Worth this week. (The two-day seminar breaks the group in half, with each half following a different track each day, so I will open the same program for a different group each day.) The seminar organizers asked me to give a big-picture overview of the changing media landscape for the frontline editors who will be attending. This is a blog version of that presentation.

It was the worst of times. I won’t spend much time on this, because everyone at newspapers (my primary audience at the seminar) knows how bad things are. So I’ll just review quickly: (more…)

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I will be leading a workshop this afternoon for the National Newspaper Association, Be the Mobile Leader of Your Community. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop: (more…)

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